Advertising Information
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is?
Your company name? Your telephone number? Your offer?
Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".
Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.
Localized Advertising - Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business?
Have you ever employed door-to-door sales techniques to increase your brand awareness?
Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?
Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?
If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:
1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.
However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three
keys to get you started.1.
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
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MORE RESOURCES:
Latest News
 msnbc.com | Special Report: Outgunned FDA tries to get tough with drug ads Reuters Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ... Drug Makers Move Slowly in Social Media Drugmakers script social media to push meds |
WTA advances plan for expanded advertising on buses, shelters Bellingham Herald Whatcom Transportation Authority is moving forward with plans to sell wrap-around advertising on buses and ads on bus shelters. ... |
 Mobile Marketing Watch (blog) | ABI Research: $1.8B To Be Spent On Location-Based Advertising In 2015 Mobile Marketing Watch (blog) As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend ... $1.8B potential for location-based advertising Firms to increase spend on location-based advertising Location-Based Advertising to Reach $1.8 Billion in 2015, Says ABI |
Enter the Moonbeam Huffington Post (blog) Oddly enough, with Whitman's incessant advertising over the past year, the former two-term governor of California, two-term mayor of gritty Oakland, ... |
 Telegraph.co.uk | Gaming to face advertising regulations PFJ Media Recruitment Agency (blog) The Advertising Standards Authority (ASA) from this week will oversee in-game advertising, as well as online marketing activities. Writing in Gamer Law, ... Advertising Watchdog Crackdown on Misleading Online Marketing UK Advertising Authority to Crack Down On Deceptive Online Ads UK to launch 'comprehensive' policing of online advertising |
 TechEye | Broadband advertising 'misleading consumers' Telegraph.co.uk Nine out of 10 people find broadband advertising misleading and confusing, according to a survey carried out by ICM. ... Virgin Media steps up battle over broadband speed advertising UK consumers byte back at broadband advertising Virgin Media aims to right the wrongs of broadband advertising |
 Moneycontrol.com | BP's Advertising Tripled After Oil Spill, Waxman Says BusinessWeek 1 (Bloomberg) -- BP Plc tripled its spending on advertising in the months after the oil spill from its Gulf of Mexico well, US Representative Henry Waxman ... BP shelled out big bucks for advertising BP spent $93M on advertising after Gulf oil spill BP Tripled Advertising Spending in Weeks Following Oil Spill |
 Town Hall | Strong Bertelsmann Earnings Affirm Ad Upswing New York Times Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company ... Bertelsmann Raises Outlook As Ad Markets Improve Bertelsmann Raises Full-Year Forecast Bertelsmann makes 1st-half profit, raises outlook |
The Golden Age of IBM Advertising PC World Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. ... |
 Daily Mail | Google and AOL Expand Search and Advertising Partnership DailyFinance Tying the knot a little tighter, Google (GOOG) and AOL (AOL) announced Thursday that ... Google Goes To $717 On Surging Net Traffic AOL's Armstrong: Why we went with Google AOL and Google renew and expand search alliance |
Resources
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Million Dollar Script
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