Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may be used for a multitude of messages.

Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.

Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.

· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate?your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund Policy
· Money saving Tips
· Tips to Help a Bad back
· Five Ways to Overcome Stress
· Before & After Testimonials and Client Testimonials
· Members Code
· A 'Thank You' Message
· An 'I'm Sorry' Message
· Charities Your Business Supports
· Weight Conversion Table
· Measurements
· Health Tips
· Riddles
· Reports Written by your organisation
· Available Products
· Emergency Numbers
· First Aid Tips
· CPR Information
· National Flag
· Interesting Facts
· Laws
· Stretching Exercise
· Tips to Help a Sore Neck
· Tips to Help a Headache
· Photo of You as a Child
· Restaurants You Recommend
· Competitions
· Instructions
· Marketing Tips
· Management Tips
· A Line That Says "I just wanted to say?"

Of course this list can grow according to your imagination, but you get the general idea.

After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com

Latest News


Reuters

Why Don’t Newspapers Do a Better Job of Advertising?
New Yorker, United States - 9 hours ago
Of course, they’re serious about the advertising they print, and I presume they hope that their advertisers believe that big ads work to garner customer ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
US: Newspapers adopt front-page advertising editorsweblog.org
Globe joins papers selling front-page ads Boston Globe
MarketWatch - BNET
all 374 news articles

mediabistro.com

A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 12 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
Diversity Study Takes Ad Biz to Task Adweek
AdAge.com - MediaPost Publications
all 20 news articles

Sydney Morning Herald

Atheist Bus Campaign is 'offensive', say complainants to ASA
guardian.co.uk, UK - 4 hours ago
The advertising regulator has received nearly 50 complaints that an atheist ad campaign, proclaiming "There is probably no God. Now stop worrying and enjoy ...
'No God' campaign draws complaint BBC News
Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Telegraph.co.uk
all 501 news articles

PC World

mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon chooses Microsoft for mobile search and advertising services Unwired View
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
Microsoft Picks Verizon Over Google, Yahoo For Search, Mobile Ads eWeek
BNET - Seattle Times
all 316 news articles

Radio late to the feel the pinch on advertising
Sydney Morning Herald, Australia - 2 hours ago
RADIO has proven to be more resilient than newspapers and television stations during the economic crisis, posting largely steady advertising revenue in 2008 ...
Adland awaits Gerry Harvey's will The Australian
Ad downturn continues to hit Fairfax The Age
More listening to the radio in tough economic times The Australian
The Australian
all 41 news articles

BU Today

Alan Holliday, a retired College of Communication associate ...
BU Today,  MA - 9 hours ago
“Alan was a throwback to another time — an absolute gentleman,” recalls John Verret, a COM associate professor of advertising. “We met nearly four decades ...
RIP Alan Holliday mediabistro.com
Hill Holliday cutting Boston staff Bizjournals.com
all 9 news articles

World Baseball Classic(TM) Selects Grey New York for Advertising ...
PR Newswire (press release), NY - 11 hours ago
8 /PRNewswire/ -- World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball ...
World Classic Baseball Drafts Grey Adweek
all 16 news articles

SearchViews

Google: 1 Million Advertisers in 2007, More Now
New York Times, United States - 16 hours ago
By Miguel Helft There are a few reasons Google makes so much more money than rivals like Yahoo and Microsoft in search advertising. ...
Search News: Hey Yahoo, Insert This! SearchViews
all 5 news articles

RIU Hotels & Resorts Launches Advertising Campaign in California
MSNBC - 23 hours ago
MIAMI, FL - RIU Hotels & Resorts will launch its first ever television advertising campaign in California on January 11, focusing on their two all-inclusive ...

BBC News

Super Bowl 3-D Advertising
Right TV, CA - 17 hours ago
Aliens commercials will give a 90 second preview of the new movie and is “perhaps the biggest media-advertising event in history. ...
Super Bowl XLIII in 3-D Examiner.com
No 3D Monsters promo for Canada Toronto Sun
Monsters Vs. Aliens Spot to Air During Super Bowl Artistdirect.com
Promo Magazine - Variety
all 387 news articles

Resources