Advertising Information
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.
Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.
How Do People Know Youre in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card:
Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of reasons:a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the restb) The fold over card is still unique - not many people use themc) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal addressAnother popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you?
Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:Leave one with a tip for a waitressWhen you "check in" at the doctor or dentist reception desk don't spell your name - give your cardCarry them in your pocket when you walk the dog and hand one out to people you stop and chat withMake sure all your children's friends parents know what you do and have your cardAsk someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)Enclose your card with each bill you payEach time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"Put the cards on community bulletin boardsWhen you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprisedGive a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservationIf you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offerLeave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be calledIf you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performanceWhile some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims.
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
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Latest News
 Monsters and Critics.com | Yahoo, Google ad deal gets delayed Bizjournals.com, NC - Yahoo Inc. and Google Inc. have delayed their proposed advertising deal in the face of heavy opposition from advertising groups in the US and beyond. ... Google Isn't Going to Wait Forever For Yahoo AOL-Yahoo Merger Details Emerge; Deal Could Happen This Month Yahoo, Google Ad Deal Delayed By Regulators |
Woman's Day Debuts Interactive Issue Featuring Innovative Mobile ... MarketWatch - Powered by SnapNow, the November 1, 2008 issue extends editorial and advertising messages beyond the printed page through mobilized content -- instantly ... |
WeatherBug Hires Three New Account Executives to Focus on ... MarketWatch - Based in New York and Los Angeles, they will focus on advertising sales for the west, southeast and northeast regions. "WeatherBug has a remarkable ... |
Titan Worldwide, Leaders In Transit Advertising, To Create World's ... MarketWatch - These screens will offer consumers engaging content and relevant advertising and will also allow the Transit Authorities to reach their commuters instantly, ... |
 Wall Street Journal Blogs | Daily Beast Don't Need No Stinking Advertising — For Now Wired News - By Meghan Keane October 06, 2008 | 10:41:08 AMCategories: Advertising Tina Brown has found one way around the struggle for winning ad dollars in the middle ... paidContent.org - Tina Brown's Daily Beast Starts With A Growl ... Another scoop for Tina Brown as she swaps print for the web Tina Brown unveils Daily Beast |
Queensland police cars to carry corporate advertising The Australian, Australia - QUEENSLAND police cars will carry corporate advertising in an Australian first for a police force. Under a $100000 sponsorship deal between Crime Stoppers ... Police cars to carry advertising Police Minister didn't know of car sponsorship deal Australia turns police cars into mobile billboards |
 Wall Street Journal | Opinion: In the tech industry, small isn't beautiful anymore San Jose Mercury News, USA - By Glenn B. Manishin Wrangling over the proposed Google-Yahoo advertising deal makes one wonder whether scale, a virtue in Silicon Valley, ... Yahoo, Google advertising pact delayed Tech Chronicles Senator urges DOJ to 'closely examine' Google-Yahoo deal |
Net advertising climbs 21% Scotsman, United Kingdom - SPENDING on internet advertising in Britain grew 21 per cent in the first half of 2008 to £1.68 billion, according to new figures from the Internet ... |
SunTrust picks Mullen as new lead advertising agency Winston-Salem Journal, NC - By Fran Daniel | Journal Reporter SunTrust Banks Inc. has chosen Mullen, a national advertising agency with an office in Winston-Salem, as its new lead ... Mullen wins SunTrust ad account Mullen wins SunTrust account SunTrust Selects Mullen as Its Lead Agency |
Veteran TV Exec Joins DNA Advertising Team Earthtimes (press release), UK - DENVER , Oct. 6 -- Marty Sokoler , a veteran broadcast and cable industry sales executive, joins the Denver Newspaper Agency's advertising management team ... |
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