Advertising Information
The Skinny on Billboards
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"
is not a "quick fix". If sales are down, you can't
quickly put up a few boards to boost the numbers.
7 Tips for Better Ads
The content of advertising is basically the same
no matter what the media. It is good and it works,
or it is bad.
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
business.
What Do Your Ads Say?
Make a list of everything you think should be
included at one time or another, in one of your
ad, be it radio, newspaper or Little Jimmie's
class play program.Everything.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks.
Should You Advertise on TV?
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"I can't answer that questions until I ask a
number of questions first.
Send em to the White Pages
Your business is listed in the Yellow Pages
whether you buy an ad or not. Your business is
listed in the Yellow Book and the other phone
books, too, no purchase necessary.
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for
an interview) can take on various forms, depending on the type
of station the show is done at. What's best? All of them at the
same time, of course.
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).
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MORE RESOURCES:
Latest News
McCain to spend advertising money in Minnesota The Associated Press - ... will begin airing Monday in the state and will also appear on national cable and in the 11 states where he has maintained an advertising presence. ... |
Washington State Lottery is selecting new advertising agency Bizjournals.com, NC - The finalists for the contract were Dave Syferd & Partners and Jones Advertising, Interpublic Group’s TM Advertising and Omnicom Group’s DDB. ... |
 CNET News | Google to go ahead with Yahoo deal: report Reuters - (Reuters) - Google Inc., facing a US Justice Department probe of its search-advertising partnership with Yahoo Inc., will proceed with the agreement by ... Google cautions regulators factor into Yahoo deal Google says Yahoo online advertising deal to begin soon Google to Start Yahoo Deal by October, Schmidt Says (Update4) |
From an advertising section San Jose Mercury News, USA - Saab s size matters: It has been a fairly standard practice in the automotive industry to make every new iteration of a model slightly larger than its ... |
Women still rule the home Ottawa Citizen, Canada - That is the question asked by Don Draper, the fictional creative director of the fictional advertising agency, Sterling Cooper, in the hit TV series, ... |
Report: 2Q good for tourism Bizjournals.com, NC - Some of the advertising dollars were spent enticing Florida residents to take an in-state overnight trip. The organization also began an out-of-state ... Florida tourism up 1.2 percent in 2nd quarter |
Good Life China (GLCC) Completes Advertising Production FOXBusiness - ... (GLCC) http://www.goodlifechina.com/ is pleased to announce that it has finished production on a multi-media advertising campaign that will include TV, ... |
 24dash | Rightmove Net Income Increases on Gain in Advertising Revenue Bloomberg - Rightmove is taking advertising business from local and regional newspapers by charging less and about 90 percent of all new and existing homes for sale in ... Estate agency casualties will mount, claims Rightmove 'Major downturn' for property market Rightmove gains as home sellers gravitate to the net |
 Siliconrepublic.com | Microsoft web browser that covers its tracks could hit Google’s ... Times Online, UK - Google, Yahoo! and Microsoft are fighting for bigger shares of the world’s internet advertising market, which is estimated to be worth $40 billion a year ... Internet Explorer 8’s InPrivate Could Block Advertising IE8 Privacy Features Threaten Advertising — Including Microsoft ... Microsoft's Internet Explorer 8 Goes 'Porn Mode' |
 GameSHOUT | Jerry Seinfeld will be joining Bill Gates in a $300 million ... GameSHOUT - Microsoft Inc. announced that Jerry Seinfeld will be joining Bill Gates in an advertising campaign that is designed to fight back against Apple's ... |
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