Article Marketing 101 For Affiliate Program Managers

This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.

From an affiliate perspective, there are only a few 'deal breaker' type things that I insist any affiliate program that I join must provide me:

  • Real-time reporting statistics
  • Real-time email alerts upon each sale
  • Payment on a consistent monthly basis
  • High price-point products
  • Package of articles that I can reprint on my websites and ezines
  • One strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link. Of the tens of thousands of dollars I'll do this year as an affiliate, you would be shocked at how much of the revenue comes directly from reprinting articles of the affiliate programs I am involved in. This strategy works for me and it can work for you!

    Here's what to do:

  • Designate 10, 25, 50, 75 or 100 articles that will be made available to your affiliates as a dump (meaning all at once and immediately).
  • Provide them with 3-10 articles per month thereafter that they can reprint along with their affiliate link.
  • Be certain to spell out the reprint rights of this type of affiliate article marketing so that your articles don't show up on bad websites you wouldn't want to associate with.
  • Here's what NOT to do:

  • Allow your articles to be private labeled. This is a poor strategy and will dilute your credibility. They should carry your name or the name of your primary author brand.
  • Don't give out all of your articles for your affiliates to use. Best to designate a specific "lot" of them that can be used by your affiliates and the rest are yours to keep exclusively for your direct sales audience.
  • Why this type of article marketing is important for affiliate program managers and affiliates:

    Articles are like "sales agents" in that they keep selling for you, day after day, year after year. They also help expand your reach as each article gets indexed by the major search engines. Lastly, they give you another reason to send an email to your list members about the articles available.

    This is a credibility builder for the affiliate program manager and it's a "Give" before the "Take" which begins the reciprocation cycle in a positive direction.

    Note For Affiliates Who Use Articles To Promote Their Affiliate Programs:

    Some sites (like ours at http://EzineArticles.com/ ) don't accept articles that promote affiliate programs, but that doesn't mean you shouldn't go find other sites that do accept articles that promote affiliate program links. I really meant this article to speak directly to affiliate program managers and not the needs of affiliate marketers.

    To save you the trouble of sending me an email to ask why EzineArticles.com doesn't accept articles that promote affiliate programs, there are three reasons:

    1) Because we don't accept articles that are available on a non-exclusive basis (meaning we only want to see original or exclusive licensed content) and...

    2) Because affiliate marketers are not our ideal author profile type and...

    3) Because most ezine publishers don't want to reprint articles that pitch an affiliate link. One of the primary purposes of our site is to be a resource for ezine publishers to find supplemental content for their next email newsletter.

    With that said, there are plenty of competitor article sites that will allow you to submit your affiliate-link-laced articles, not to mention listing them on your own website.

    Bottom line: If you offer an affiliate program to promote your products and services, consider immediately offering a package of articles that your affiliates can add to their website or send to their email newsletter lists to further promote your business.

    About The Author:

    Christopher M. Knight invites you to submit your best *ORIGINAL* articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

    Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit and follow all of the EzineArticles terms of service for Publishers.

    Latest News


    Affiliate of Pentland Enters Into Monetization Transaction
    FOXBusiness - 3 hours ago
    The monetization transaction (the "Transaction") permits Pentland and its affiliates to monetize a portion of their holdings of these shares in order to ...

    Rally Software Awarded Affiliate Company of the Year by ...
    MarketWatch - 7 hours ago
    (R), the Agile lifecycle management leader, was awarded the 2008 Affiliate Company of the Year by Entrepreneurs Foundation (EF). Rally was selected for this ...

    New Relic Launches Affiliate Program
    PR Web (press release), WA - 18 hours ago
    Eight companies and one Rails community user group have already joined the program as charter affiliates. The charter affiliate companies are Atlantic ...

    PubEasy Adds Southern Book Service as New Affiliate Partner
    MarketWatch - Nov 19, 2008
    As the newest PubEasy affiliate, the company will now be able to offer their customers the ability to check price and availability on various book titles, ...

    Court blocks Sprint Nextel affiliate iPCS’s motion to delay WiMAX deal
    Bizjournals.com, NC - Nov 18, 2008
    s $14.5 billion WiMAX deal can continue — for now — without trouble from affiliate iPCS Inc. An Illinois circuit court said Monday that iPCS must withdraw ...
    Sprint affiliate backs down in Wimax case IT Examiner
    Clearwire Path Clears Unstrung
    OMS: We are not a telco, says Xohm TelephonyOnline
    Washington Times - Bizjournals.com
    all 173 news articles

    CJRW and Burson-Marsteller Sign Affiliate Agreement
    MarketWatch - Nov 18, 2008
    CJRW is currently Burson-Marsteller's only US-based affiliate. Through this relationship, CJRW clients will have access to Burson-Marsteller's global ...

    Purdue Research Park Affiliate Company Launches Educational ...
    MarketWatch - Nov 19, 2008
    The new program is available from Computer-Aided Learning LLC, which is an affiliate company of the Purdue Technology Center of Northwest Indiana. ...

    RichNet Publishing, LLC Launches New Email Leads Business With ...
    Emediawire (press release), WA - 17 hours ago
    An affiliate program that pays 150% more than most competitors has been more than two years in the planning. This is the fourth successful MLM Leads company ...

    The Whitlock Group Achieves IOCOM Preferred Affiliate Status
    MarketWatch - Nov 18, 2008
    With this Preferred Affiliate status, The Whitlock Group has enhanced flexibility in using IOCOM's products to deliver sophisticated videoconferencing ...

    AffiliateTip.com

    New Survey Tool for Affiliate Marketers
    AffiliateTip.com, NJ - 3 hours ago
    By Shawn Collins Instant Form Pro is a new, robust survey tool that is like Survey Monkey, plus all the features you wished they had there. ...

    Resources