Preparation
I have two questions to ask you. One. How much time do you spend marketing your affiliate programs? Two. How much time do you spend preparing to market your affiliate programs?
Which of those two questions do you think is the most important? I say the second. Without doing your preparation "homework," you will lose your focus.
The affiliate programs that you promote are "your" products. Take the time to learn everything you can about that product. Even though you are not actually selling the product (you should be PRE-selling), you still must know what you are talking about.
The best way to do that, of course, is to own the product yourself. But whether you own the product or not, study the sales copy that was written by the owner of the product. You'll be able to lead your prospects toward "the click" much easier if you know why you want them to click on that link.
When preparing an advertising campaign, ask yourself what you want to achieve. That is your goal.
Now write down the steps that you need to take to get to that goal. Don't forget that there can be more than one way to get there. Use your imagination!
Let's say you want to use ezine advertising. There are several options that you can choose. You can use free ads, purchase ads through ezine co-ops, buy top sponsor and solo ads directly from each newsletter publisher, or write articles and send to the publishers.
Choose one of the options and follow through with it. Then choose the next option, then the next. Don't forget to track your ads to see which advertising method is working best for you.
Try other avenues of advertising as well. Explore new ones that you find and track the results. The more you have - that are working for you - the more commissions you will make.
By preparing the framework for an advertising campaign, you can use that framework for later advertising - with minor changes to accommodate the new information. I use it as a "task list" to follow. This helps to keep me focused on what I have to do.
Don't get me wrong. Advertising or marketing is important. But you MUST know what you want your prospect to do. Take your prospect by the hand and lead him or her to the click. The time it takes to prepare for an advertising campaign will be well worth it.
Jude Wright has been marketing on the Internet for three years. Her speciality is providing information to new affiliate marketers who want to become a success online. She has a free online newsletter, About Affiliates Ezine, which was rated A1 by Best Ezines. Subscribe at: http://www.aboutaffiliates.com/subscribe.htm
Latest News
Purdue Research Park Affiliate Company Launches Educational ... MarketWatch - The new program is available from Computer-Aided Learning LLC, which is an affiliate company of the Purdue Technology Center of Northwest Indiana. ... |
PubEasy Adds Southern Book Service as New Affiliate Partner MarketWatch - As the newest PubEasy affiliate, the company will now be able to offer their customers the ability to check price and availability on various book titles, ... |
Court blocks Sprint Nextel affiliate iPCS’s motion to delay WiMAX deal Bizjournals.com, NC - s $14.5 billion WiMAX deal can continue — for now — without trouble from affiliate iPCS Inc. An Illinois circuit court said Monday that iPCS must withdraw ... OMS: We are not a telco, says Xohm Sprint affiliate backs down on WiMax suit Telcos see potential in WiMax |
Out of the Starting Gate : tyBit's First Payout to Affiliate Partners Emailwire - Lastly, tyBit delivers fast, relevant search results to its users and pays its affiliate partners the most robust revenue share in the industry. ... tyBit Issues First Payout to Affiliates |
CJRW and Burson-Marsteller Sign Affiliate Agreement MarketWatch - CJRW is currently Burson-Marsteller's only US-based affiliate. Through this relationship, CJRW clients will have access to Burson-Marsteller's global ... |
Host Department Launches a New Affiliate Program MyHostNews.com (press release), OK - With the new affiliate, affiliates will receive 25% commission of the total valid sale price after 45 days of the valid sale date. ... |
The Whitlock Group Achieves IOCOM Preferred Affiliate Status MarketWatch - With this Preferred Affiliate status, The Whitlock Group has enhanced flexibility in using IOCOM's products to deliver sophisticated videoconferencing ... |
Amazing New Rates for Anastasia International's Affiliate Program MarketWatch - BANGOR, Maine, November 18, 2008 /PRNewswire via COMTEX/ -- - Anastasia International has Announced Incredible New Terms for its Affiliate Program. ... |
Convio and Charity Dynamics Help Austin Affiliate of Susan G ... MarketWatch - Susan G. Komen for the Cure Austin Affiliate ( www.komenaustin.org) implemented Boundless Fundraising(TM) from Charity Dynamics as part of an integrated ... |
GM of Texas Stars named Bizjournals.com, NC - The club is the minor league affiliate of the National Hockey League's Dallas Stars. “The Dallas Stars have a solid history with Scott White and ... Ka'aihue Receives Topps Double-A Honor |
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