Seven Ways to Warm Your Prospects Using Website Audio
Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.
Most visitors to your website will have computers with audio capabilities. Using your own voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%!
Why is audio such an effective marketing tool? It's simple really. It's a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and motivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight. Internet surfers remember only 20% of what they read, but remember an amazing 70% of what they hear. Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio's power comes from its ability to reinforce your message by engaging your visitor's most powerful senses.
Listed below are some of the most powerful ways to use streaming audio on your website:
Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect.
Testimonials: It's a proven fact that testimonials that include a photograph appear more credible to visitors that those with text only. Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are!
Assurances: Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitors about common concerns. Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website.
Instructions: Streaming audio buttons allow you to quickly provide instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a successful submission supports each step of the article submission process!
Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not like reading an instruction manual. It's a chance to gain some information quickly. Provide an audio tip on your site each day and you'll find people just can't get enough of pressing that play button!
Teleconferences and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences.
Thanks You's: Create a streaming audio message to send in emails every time a client or prospect buys your product or service. Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales.
Finally, a brief word of caution! Audio is an effective tool when used responsibly. Don't hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I've read about visitors being really annoyed by audio that played without invitation because they were listening to CD's or were sitting in their workplace. It's important that visitors have control over the audio. A simple invitation to click is all it takes. You'll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal. Most important of all, be confident and be yourself!
This article may be reproduced in its entirety only if unaltered and the resource box is included.
Tracey Meagher is the founder of QuickandEasyAudio.com, a website that reviews all the latest resources and tools available for adding audio to your website. Visit http://www.quickandeasyaudio.com to receive free audio resources that will help you add audio to your website in less than 60 minutes!
Latest News
www.MakingLoveSimplyDivine.com Presents a Teleseminar / Audio ... PR.com (press release), NY - Anyone can attend this powerful, life-altering teleconference by phone from wherever they are, or by listening to the live streaming audio on any ... |
Mobile Apps: Salvation for Internet Radio? E-Commerce Times - "The opportunity with a Pandora is to take all your listeners and be able to target down to the ZIP code for your in-stream audio ads and target different ... |
 Bleacher Report | Pennsylvania 200 from Pocono Features Live Streaming Audio at ... WhoWon.com, NE - The Pennsylvania 200, the 47th ARCA RE/MAX Series event at Pocono, will feature live streaming audio of SIM Factory Pole Qualifying Friday as well as the ... FOR THE STANDARD-SPEAKER |
 West Virginia University Mountaineers | Streaming Audio West Virginia University Mountaineers, WV - The weekly Bill Stewart Statewide Sports Line and Bob Huggins Statewide Sports Line are also part of the package, as well as the best streaming video of ... |
 The Tech Herald | Logitech unveils Squeezebox Boom tabletop music player Macworld, CA - by Jason Snell, Macworld.com Logitech announced on Thursday the Squeezebox Boom, the latest addition to its Squeezebox line of streaming-audio products. ... Logitech Launches "All-in-one” Wi-Fi Player Squeezebox Boom Next Month Logitech Squeezebox gives you more music juice Logitech Squeezebox Boom wireless music player makes Sonos look ... |
 TechGadgets.in | Sony Expands US nav-u(TM) Personal Navigation System Product Line MarketWatch - The top-of-the-line NV-U94T adds new features such as a photo viewer, audio/video player and stereo Bluetooth(R) technology for streaming audio and making ... Sony Crams Features into New GPSes Sony updates Nav-U GPS line |
 CNET News | iRecord Pro records audio, video directly to iPhone Macworld, CA - by Jim Dalrymple, Macworld.com Streaming Networks on Monday unveiled iRecord Pro, allowing users to record audio and video directly to the iPhone, ... 3G iPhone – Latest Target of iRecord® Pro iRecord Pro adds support for iPhone 3G |
 WindowsForDevices | Windows Mobile app plays YouTube, streamed media WindowsForDevices, CA - Kinoma Play can access media stored on a user's home PC, online radio stations, downloaded or streamed audio books from Audible.com, and most types of ... |
Game Day Central Launched for Saturday LibertyFlames.com, VA - ... including links to the Flames Sports Network’s free audio stream, a live stats link and a spot to sign up for video streaming of select home and road ... |
Sony Announces New ES Blu-ray Player Blu-ray.com - For audio, it will feature decoding and bit streaming of all audio formats. The player will have a high-stability Precision Drive HD transport mechanism in ... |
Resources
-
Streaming Media
Create Streaming Audio and Video with Media players that do not require a Streaming media server.
-
Web Audio Plus - Instantly Add Streaming Audio To Your Site With No Monthly Fees!
Explode your sales from WebVoice-increse your sales traffic.
-
Learn how to add Streaming Audio and video media to your website for just cents in the dollar. - Ho
Learn how to add Streaming Audio and video media to your website for just cents in the dollar. All stand alone software.
-
Audio Maker Pro
The Easiest Way To Put Streaming Audio On Your Website!
-
Easily add Audio to web site with web Audio plus - Web Audio Plus - Instantly Add Streaming Audio To
Click Here to Order Web Audio Plus Now. Have you ever wondered how to add Streaming web Audio to your website without the hassle of montly fees? We
-
Record online radio to MP3 - Radio2MP3 Streaming internet radio recorder software Audio.
Internet Radio Recorder - Record Streaming Audio and online radio stations to MP3/WMA/WAV. Download new music without using peer-to-peer (P2P) networks.
-
Web Audio Plus - Add Streaming Audio To Your Website
Add Streaming Audio to your website or auction. Voice or MP3 files. Very simple and easy to use.