Marketing With Blogs
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.
Blogs have a number of advantages that make them excellent tools for communication.
They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.
Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.
Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.
Your blog can be your selling point and help your prospects opt for you and your services over those of others.
Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests - there is immense potential in using blogs to promote your business.
In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
Latest News
7 Steps To Profit From Blogging Without Spending Money Albany Times Union, NY - Provide an RSS feed (stock for wordpress and blogger.com) that other sites can pull and have your headlines on their pages. Track that feed with Feedburner. ... |
Diverse Merits of Blogs Promotion World (press release), CA - There are also RSS blog directory that allows readers who like your blog to subscribe with your blog feed and receive an update whenever a new post has been ... |
Dukas Public Relations Launches Digital Communications Services ... MarketWatch - ... strategic social media engagement; comprehensive blogging platforms; and a variety of online media relations capabilities such as RSS management. ... |
An ABC of R2: A is for article editor guardian.co.uk, UK - ... which is more or less the only page that people will be watching if not the RSS feeds. Furthermore, a blog is really just a single stream of articles. ... |
Twingr.com Offers Micro Blogging Communities MarketWatch - "Twingr.com is a very easy-to-use web application that will let anyone create a micro blogging group, community, or network," said Pepe Amorin, VP Marketing ... |
 The Inquisitr | 10 myths of blog marketers debunked The Inquisitr, Australia - Further, splogs (blogs that republish RSS feeds) are rarely successful despite what some will tell you. The only people who make big money from splogging ... |
PaMaDoCoBloNaBloPoMoMo 2008, Day 17: Midterm missives & musings Paste Magazine, GA - Also, I just really like blogs. My Google Reader is totally out of control. I have a habit of subscribing to RSS feeds of complete strangers and following ... |
Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO Search Engine Roundtable - Recency counts now. The older the ranking, the less important it is in Google Blog search. Try SEOSamba to optimize website and create RSS feeds. ... |
Oshyn, Inc. Develops and Successfully Launches New Wellness Site ... MarketWatch - The development included: user accounts, social-networking platform, private-messaging, blogging platform, quizzes and polls, newsletters, and RSS content ... |
Twingr.com Offers Micro Blogging Communities International Business Times, NY - Using the most popular micro blogging networks out there,we thought it would be great to have one of our own. Over time, the ideadeveloped and we thought ... |
Resources
-
Sorry there are no resources available at this time