Branding Information
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc.
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size.
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world.
Don't Overlook Your Email When Considering Your Brand Identity
You wouldn't skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications.
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true.
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business.
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad.
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another.
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.
Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry.
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.
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Latest News
Palin the 'hockey mom' is just an exercise in political branding guardian.co.uk, UK - This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ... |
Palin's brands shake up presidential race Bizjournals.com, NC - Sarah Palin has shaken the presidential race in good part to the quick branding of herself as a small-town "hockey mom" to rural and swing voters while ... |
Nigeria: Critiquing branding and advertising Global Voices Online, MA - by Ndesanjo Macha Jeremy critiques advertising, design and branding in Nigeria arguing that they are “extremely low in quality, with no demonstrable ... |
University unveils new branding campaign Orangeburg Times Democrat, SC - By LEE TANT, T&D Staff WriterFriday, September 05, 2008 That’s the new branding campaign unveiled by Claflin University Thursday morning in hopes of raising ... |
 Ottawa Business Journal | Employment Branding: Applying Classic Branding Principles To ... Ottawa Business Journal, Canada - What does your brand say about you and your company and what role does your brand play in attracting and retaining the best talent? The power of branding is ... |
Branding takes the bluetooth way Business Standard, India - Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ... |
Koch Logistics Conveys Smarter Supply Chain Management With Re ... PR Web (press release), WA - St. Paul, MN (PRWEB) September 5, 2008 -- Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key ... |
New Branding Initiative Dots Green Bay Area WBAY, WI - It's part of a new branding initiative to change the perception of Northeast Wisconsin. Green Bay is synonymous with Titletown -- it even says so right on ... New initiative says it’s ‘Better By the Bay’ New Branding Initiative Planned for Green Bay Area |
CEDIA 2008: Pioneer Launches New Branding Campaign Twice, NY - “Our goal this year is to take the brand from merely connecting people’s senses and emotions to their favorite entertainment, and illuminate the concept ... |
Search And Display Spending Diverge In Bad Economy Search Engine Land, CT - Second, search is a branding medium. There are lots of studies that show a branding effect or lift from paid search. And consumer behavior also argues that ... |
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