Copywriting Information

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Latest News


Project Leader Copywriting
Oneworld, Netherlands - Jul 18, 2008
The department is responsible for six projects: Public Relations, Advertising, Publicity Stunt, Copywriting, Online Media and Website. ...

Business Intelligence Middle East (press release)

Website overseers, a natural trend in the Internet world
Business Intelligence Middle East (press release), United Arab Emirates - 59 minutes ago
When web professionals give quotations for a new website, they may include design, graphics, SEO, SEM and perhaps even copywriting. ...

Freelance UK

Tweaking your way to copywriting hell
Freelance UK, UK - Jul 15, 2008
Definition of tweak: “I read a book on copywriting over the weekend and wrote my own copy. It sucks. I desperately need your help, but I’m too cheap to pay ...

Leap to the top with new in-house web copywriting service from ...
Response Source (press release), UK - Jul 15, 2008
From today, Leapfrogg is offering customers the use of another great search marketing service: In-house web copywriting. Leapfrogg works to ensure your ...

Which Computing? Magazine journalist joins Prompt Communications ...
SourceWire (press release), UK - Jul 15, 2008
Terrie will be based in Prompt’s Copywriting division in its London offices, working with technology-based clients and alongside consultants in the ...
Prompt Launches Analyst Relations Practice for Technology Vendors MarketWatch
all 10 news articles

Cape Peninsula University of Technology Advertising Students Use ...
Emediawire (press release), WA - Jul 17, 2008
Over 200 Advertising students are using the 19 "New" Rules of Social Media Copywriting as part of the National Diploma in Marketing, at Cape Peninsula ...

The Copywriting Institute Announces New Media Marketing Package ...
PR-CANADA.net (press release), Montenegro - Jul 11, 2008
The Copywriting Institute, a training and resources company for copywriters, announced the launch of their New Media Marketing Package. ...

Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ...
PR-Inside.com (Pressemitteilung), Austria - Jul 8, 2008
Com currently provides copywriting, editing and journalism projects for clients in more than fifteen (15) countries. Available services range from feature ...

Best Syndication

Search Engine Optimization and Copywriting Will Help Your Business ...
Best Syndication, CA - Jul 1, 2008
This is where Professional Copywriting and SEO comes in. Working hand in hand these 2 industries will now produce amazing results for your website. ...
Gypsies, Tramps and Thieves: Ethical SEOs and Search Engineers ... Inside CRM
Guaranteed Search Engine Optimization - Is it a scam? Promotion World (press release)
all 3 news articles

Web copywriting: setting the record straight
Bizcommunity.com, South Africa - Jun 30, 2008
As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, ...

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