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Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

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11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.

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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success.

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Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.

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Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book.

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Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy.

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10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.

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More Insider Secrets to Great Copywriting - Judging Your Target Market
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy.

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Writing Benefit-Driven Web Copy - 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.

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What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

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Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

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Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.

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Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

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3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

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Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text.

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Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are.

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Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

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Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

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Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.

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How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap.

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