The Lazy Way To Build A Responsive Opt-In Email List
If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.
But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?
Well, here's a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise.
And that's *without* facing the daunting task of writing a newsletter issue every week, draining valuable hours of your business day
"What is it?", you ask...
It's simple! You use an autoresponder to store a pre-written newsletter publication. You can then let the autoresponder send out the pre-written issues to every one of your subscribers every week like clockwork.
"But Doesn't This Result in Far More Work?"
At first, yes, it may seem like a lot of work. But the secret is using your time *wisely*. Sure, you can write an issue each week... but when time permits, you could set up 3 issues all at once, thus not needing to write anything for the next three weeks (assuming you set each issue to go out weekly).
If you have your material to source information from (such as your own info-products) then this strategy will come in very handy and free up a lot of your time.
Instead of being forced to write a newsletter issue on a weekly basis, you can in fact write each issue in your own time, and simply add it to autoresponder for your subscribers to receive when necessary.
The best part is that your subscribers always get to read all of your issues no matter when they subscribe. And after setting up a certain number of issues, you can decide to stop writing and follow what I call the "read as I write" routine, where there is no set interval for future issues.
Of course, you can write an issue every week, but you may be more comfortable sending out an email whenever you have something to say, or perhaps a new article to send.
Remember, despite what the gurus tell you, there are no golden rules when it comes to developing your email list.
About The Author
Adam Kling is the founder of FollowUpMarketer.com, a new, user-friendly email marketing service that will follow up *unlimited* leads and prospects with personalized emails as many times as you wish. Want to include attachments, send email broadcasts to your lists, track your responses, and much more? No problem!
Latest News
Leading Online Retailer 'The Parent Company' Centralizes Email ... MarketWatch - Forrester's in-depth study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, ... |
How to Capture the Growing Value of Email Marketing PRarticle.com (press release), Canada - Learn about the power of eMail marketing and how, when done correctly, it is one of the most cost-effective solutions for you to generate leads, ... |
Director, Email Seattle Times, United States - If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ... |
Maxymiser launches email optimisation software E-consultancy (press release), UK - Critically, our new email optimisation software allows organisations to optimise email marketing campaigns automatically without marketers requiring any ... |
Email marketing 'should go beyond open rates' Digital Response Media, UK - A new study has suggested that open rates are no longer effective when it comes to measuring the success of email marketing campaigns. ... Open rates no longer indicate successful internet marketing strategy |
Is your online marketing agency a dud? SmartCompany.com.au, Australia - Email marketing: Email is the underpinning on any good online marketing campaign, and your agency needs to be proficient in creating, sending and reporting ... |
Options Media Group to Acquire 1Touch Marketing Business Wire (press release), CA - Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based ... |
Are You Emailing Your Local Customers? Why Not? American Chronicle, CA - Email marketing can also be highly effective for local services, both for converting prospects to customers and for reminders to existing customers. ... |
Firms should build own email marketing list 'rather than take a ... Business Strata - Business News, UK - The use of product reviews within email marketing could be beneficial to many businesses, according to an expert. Kristina Knight of online advice website ... |
How to Segment Your E-mail Marketing Multichannel Merchant, CT - Small incremental changes such as tailoring subject lines can have a big impact on the relevance of your e-mail marketing and your bottom line. ... Five Steps to Maximize Your E-mail Campaigns |
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