Email Marketing Essentials
Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.
Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in revenue per month with only around 100 visitors a day.
When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a sale but people are more likely to buy from you if there is a relationship there. This is because you've given them a chance to know and create you.
Don't go for the sell right away. It usually takes at least seven emails before someone is ready to buy. Instead, take the time to build the relationship. If you go for the sell too soon you will lose your potential customer. Get your prospects a chance to like and trust you.
When writing each email always have the recipient in mind. Write the email as if you were sending it to just one person and imagine you are the person you are sending the email to. How would you feel when you read it? Would you think that it was just another email by someone trying to push a product? Or would you think "wow, there's some really useful stuff here"?
Here's a tip. After you write each email send it to yourself. That way you get to see the eamil from the recipient's point of view.
After you compose the email you need to make sure it gets delivered and not sent to the recipient's junk box. Fortunately there is Lyris's ContentChecker that will check your email for you. It's available at http://www.lyris.com/contentchecker.
Now for the email itself.
You must have a subject line that practically guarantees your email will be open. Afterall, if your email is not opened then you've wasted your time writing it. Emails that have a personal sounding subject line are more likely to opened than ones that sound commercial. Where possible use the word "this" and include elllipsis points at the end. Some good subject lines are:
"I just have to tell you this ..."
"Here's what you should know ..."
"I almost forgot ..."
Be sure that the subject line agrees with the sender. For example if you're selling a new exercise technique (eg the sender is something like "me@secretexercisetechnique.com") you wouldn't use a subject line such as "This is how to save big bucks on your mortage". You could however use something like "This is the secret ..."
The first few sentences of the email should be used to establish rapport. Let the recipient know something about yourself. For example you could write something like "Hi, how are you? It's been hectic here but things are finally starting to calm down." Imagine you were talking to a friend.
The rest of the email should be on just one topic and provide value. Use language that is pleasant, conversational, and familiar to your prospects. That way you build a rapport with them which leads to trust. Don't waste your prospect's time and avoid formal speak. It'll only turn your prospect off.
Finally, when your prospect is ready to act, tell your prospect what they should do - whether it's buying a product from you or subscribing to an ezine.
When someone reads an email you have sent them they are doing you a favour. They are trusting that you have not wasted their valuable time and that you have sent them something of value to them. Do not abuse that trust.
Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!
Latest News
Franklin Covey Products Develops a Habit for StrongMail Systems MSNBC - Originally, Franklin Covey Products relied on an internal CRM system to manage its email marketing programs. But, performance, lack of visibility and the ... |
Start 2009 with a New Email Marketing & Anti-Spam Solution MyHostNews.com (press release), OK - It is estimated that email usage will exceed 1 trillion pieces of correspondence annually by 2011. How do you make your email marketing standout in a ... |
FuelNet Monthly Reveals Four Email Marketing Trends for 2009 PR Web (press release), WA - The January issue of "FuelNet Monthly" reveals the top four email marketing trends businesses can't ignore in the months ahead. The feature also relates the ... Email marketing 'key to economic survival' |
Durham Based Email Marketing Firm Gives Back to 37 Community ... MyNC.com, NC - By iContact, Inc., Press Release, 11 minutes ago iContact, an industry leader in email marketing services to small and mid-sized businesses, has given back ... |
Purple@Epsilon Lands ClickSquared Exec MediaPost Publications, New York - Frawley more recently served as CEO of automated email marketing services provider ClickTactics, which has since been named ClickSquared. ... ClickSquared's Frawley joins Epsilon Andrew Frawley Joins Epsilon Execs & Accounts: Epsilon, ClickSquared, Revenue Science |
Retail email marketing trends for 2008 revealed Digital Response Media, UK - A new report detailing some of the most prominent US retail email marketing trends from 2008 has been published by Smith-Harmon. Compiled by Chad White of ... |
Top email marketing tips offered to small firms Digital Response Media, UK - Small businesses looking to make the most of email marketing have been offered advice on how to do so. Carrie Hill of web marketing company Blizzard said in ... |
Track Your Email Marketing Campaigns With Autoresponder Tracking ... Meadow Free Press, ID - The features will give you the ability to measure the effectiveness of your email marketing campaigns. There are several types of tracking features which ... |
Email Marketing Service AWeber Defies Recession, Increases ... PR Web (press release), WA - Newtown, PA (PRWEB) January 5, 2009 -- AWeber Communications, a leading provider of permission-based email marketing software, announced its active customer ... |
Listrak Email Marketing Launches Listrak 4.4 PR Web (press release), WA - Lititz, PA, (PRWEB) January 6, 2009 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has launched ... |
Resources
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Power Profit Marketing
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Magic Subscriber is the easiest Permission Marketing, OptIn Email Marketing script. Limited Time Offer: 100% Master Resell Rights! You keep all the profits.
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Target Your Email - Make Money with Gmail!
Brand New Product. Make Money with Gmail Accounts. Bringing affiliate Marketing to a whole new level! 1:5 conversion ratio!