Reports of My Death Have Been Greatly Exaggerated -- Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? One quality blog post or article at a time.
Jeremy Hoover is the owner of Hoover Marketing where he focuses on building strong content both for his affiliate assets and his email marketing efforts.
Latest News
Start 2009 with a New Email Marketing & Anti-Spam Solution MyHostNews.com (press release), OK - It is estimated that email usage will exceed 1 trillion pieces of correspondence annually by 2011. How do you make your email marketing standout in a ... |
FuelNet Monthly Reveals Four Email Marketing Trends for 2009 PR Web (press release), WA - The January issue of "FuelNet Monthly" reveals the top four email marketing trends businesses can't ignore in the months ahead. The feature also relates the ... Email marketing 'key to economic survival' |
Durham Based Email Marketing Firm Gives Back to 37 Community ... MyNC.com, NC - By iContact, Inc., Press Release, 11 minutes ago iContact, an industry leader in email marketing services to small and mid-sized businesses, has given back ... |
Purple@Epsilon Lands ClickSquared Exec MediaPost Publications, New York - Frawley more recently served as CEO of automated email marketing services provider ClickTactics, which has since been named ClickSquared. ... ClickSquared's Frawley joins Epsilon Andrew Frawley Joins Epsilon Execs & Accounts: Epsilon, ClickSquared, Revenue Science |
Retail email marketing trends for 2008 revealed Digital Response Media, UK - A new report detailing some of the most prominent US retail email marketing trends from 2008 has been published by Smith-Harmon. Compiled by Chad White of ... |
Top email marketing tips offered to small firms Digital Response Media, UK - Small businesses looking to make the most of email marketing have been offered advice on how to do so. Carrie Hill of web marketing company Blizzard said in ... |
Franklin Covey Products Develops a Habit for StrongMail Systems SYS-CON Brasil, NJ - Originally, Franklin Covey Products relied on an internal CRM system to manage its email marketing programs. But, performance, lack of visibility and the ... |
Track Your Email Marketing Campaigns With Autoresponder Tracking ... Meadow Free Press, ID - The features will give you the ability to measure the effectiveness of your email marketing campaigns. There are several types of tracking features which ... |
Email Marketing Service AWeber Defies Recession, Increases ... PR Web (press release), WA - Newtown, PA (PRWEB) January 5, 2009 -- AWeber Communications, a leading provider of permission-based email marketing software, announced its active customer ... |
Listrak Email Marketing Launches Listrak 4.4 PR Web (press release), WA - Lititz, PA, (PRWEB) January 6, 2009 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has launched ... |
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