Related Articles

Does Your Business Need a Newsletter?
Have you ever thought about it?If you don't have a business newsletter yet, have you ever thought of the importance of having one?Why is it so vital to one's healthy business dealings?Let's explore some important factors even if you do have a newsletter.If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.

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Subscriber Incentives: Are They Effective?
Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free.

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American OverDrive - LCDs in LDCs
OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth.

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The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them
A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results.

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Email Newsletters: The Header
Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning.

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Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow
So how do smaller businesses use the internet to drive traffic and improve their cashflow?The upfront answer is building a permission based contact database tied into your website.Build a targeted list and you will have cashflow on demand.

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Email Newsletter Software
Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need.

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You Can Publish an Ezine
Publishing an Ezine can be scary to the newbie. But you can do it.

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OK People - Lets Get Real!
It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture.

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Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.

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Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry.

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Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea.

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Is It a Newsletter or Just One More Commercial?
When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still have them.

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21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.

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10 Tips On Offering A Free Ecourse
1. Make your ecourse short like 5 - 7 days.

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Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter
When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you get, the easier it will be for you to choose a good name.

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E-Power The E-zine Advantage
"Regular communication with your customers is essential to your success." - Heidi Richards -E-zines - The alternative of choice for many companies is a great way to market your company.

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How To Write Powerful Newsletters, Offline And Online
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or someone else who gets paid by your organization.

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The End of Email, Ezines and Online Marketing?
Ok, it's time to bring out my soapbox.Something has been bothering me for over a month now, and it just keeps getting worse, so I am afraid it's time to talk about it.

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Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read
It's not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.

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