Have Yourself a Merry Little Christmas
If your product or service can be given as a gift, a publicity
windfall awaits at the end of the year - but you need to start
working in June. Each December, media outlets cover the newest,
the hottest and the most unusual Holiday gifts. The reporters
assigned to develop these pieces typically depend on two sources
of information:
1. Phone interviews with local store owners
- and -
2. Press materials that have been sent by publicity seekers.
Let's deal with Point 1. Here's a cool trick: In early
November, write a letter to stores and major websites that carry
your product. Remind them that they may be hearing from
journalists soon about hot gift ideas, and request that they
consider mentioning your product when that happens. Point out a
few reasons why your product is the newest, coolest, best or
whatever. Ask the vendor to drop you an e-mail or give you a
call if a story results that mentions your product.
Now, on to old-fashioned publicity. When to contact the media
depends on the publication or program's lead time (how far in
advance of publication or airing the material is developed).
Magazines like Woman's Day have a lead time up to six months, so
get materials to them now. Newspapers have a lead time as short
as a week for feature material, so send materials in November. In
between are wire services, medium-lead magazines, "in-flight"
magazines and others. To learn the lead time of a particular
media outlet, call the editorial department. If that doesn't
work, try the advertising department.
What you send should be kept simple -- a press release about your
product/service, a pitch letter explaining why it's such a great
gift idea, and, if applicable, a disk with color product photos.
See our articles "How to Write a Great Pitch Letter"
http://www.publicityinsider.com/pitch.asp and "How to Write a
Great Press Release" http://www.publicityinsider.com/release.asp
for more details.
As you craft the materials, think about where your
product/service fits. Based on its nature, cost, rarity or
usefulness, it may work with a variety of typical Christmas Gift
stories such as: Great Stocking Stuffer Ideas, Gifts for
Teenagers, Gifts for the Person Who Has It All, Gifts for
Executives, Gifts that Relax, etc. By suggesting a category for
your product, rather than simply stating "Here's a product that
would make a nice holiday gift", you're making yourself stand out
-- and maybe even giving the journalist an idea for a story angle
that he or she wouldn't have thought about otherwise. Either
way, your chances of getting coverage are greatly improved.
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp ,
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.publicityInsider.com
Latest News
 ABC News | Early Sales May Not Mean Strong Holidays, Group Says (Update1) Bloomberg - 1 (Bloomberg) -- A post-Thanksgiving bump may not be enough to rescue what might be the worst holiday season for US retailers in six years. ... Holidays still a boon for Alaska retailers Black Friday Results: Holidays off to a Good Start Shoppers Search Out Black Friday Deals |
Animoto brings the holidays to video CNET News, CA - According to the company, the new holiday feature will use a snowscape to set the scene for the greeting and with the help of its new text feature, ... Animoto Announces Animoto Holiday Greetings; Video Creation Site ... |
Extra Cash for the Holidays or Anytime With the Launch of Diamonds ... MarketWatch - Extra cash just in time for the holidays or anytime has never been so easy, with the online system put in place by the subsidiary of Gold & Diamond Source ... |
ReliaTech Rings in Holidays With Deals for Its Bay Area Customers MarketWatch - This holiday season marks the accomplishment of several goals at ReliaTech. "We are especially gratified to have had such a successful year, as ReliaTech's ... |
 NECN | E-tailers expect 8% bump for holidays Atlanta Journal Constitution, USA - By Bob Keefe If there’s any good news for retailers this holiday season, it may be online. While retailers brace for declines in sales at traditional ... Video: Online Retailers See Monday As Black Friday More 'holidays' happen once Thanksgiving has passed Online spending forecasted to be flat through Holidays |
 BBC News | Holiday firms prepare for package tour slump by slashing summer ... guardian.co.uk, UK - Chief executive Manny Fontenla-Novoa said deep industry-wide cuts in the number of holidays offered in Britain, combined with the collapse into ... Thomas Cook confident consumers will still go on holiday Travel Firm Hot Prospects Thomas Cook reports profits rise |
Just in time for holidays, top chefs release tomes San Francisco Chronicle, USA - With people returning to the kitchen to save money, these recipe and reference books make ideal gifts for the holiday season. ... |
Hero Astronauts Offer Out-Of-This-World Club for the Holidays MarketWatch - Unlike other 'flavor-of-the-month' services, the Astronaut Autograph Club makes for the perfect gift that will be long-treasured after the holidays and for ... |
Cellular South Welcomes HTC Touch Diamond in Time for the Holidays MarketWatch - RIDGELAND, Miss., Dec 02, 2008 /PRNewswire via COMTEX/ -- Cellular South, a leader in wireless solutions and innovation, today announced the availability of ... |
AMA Phoenix Invites Valley Residents to Celebrate the Holidays at ... MarketWatch - -- Good music -- Piping hot hors d'oeuvres -- Fine wine from around the globe. There will be a wine-tasting of three- to-four specially selected varieties. ... |
Resources
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DIY Gift and Craft fun shape box Templates for every Holiday
Unique gift wrapping and creative craft ideas with fun shape box templates for birthdays, Holidays and occasions. Fun printable, versatile and economical do it yourself solutions for kids of all ages. Free craft template project here.
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Holiday Fitness Tips, How to lose weight during the Holidays
How to lose weight and stay on your fitness program throughout the Holidays.
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Mixed drink recipes for the Holidays
Champagne punch recipes, mulled wine, stylish bar drinks, eggnog recipes, flaming coffee drinks, festive jello shots, and homemade liqueur recipes including kahlua, Irish coffee, apple, blackberry, apricot, cranberry and more.
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onlinestorebiz - Online Gifts and Collectables
Our website offers gifts and collectables for various occasions such as Holidays, weddings, birthdays, wedding anniversary, graduations, kids and other special occasions.