Add-on Sales
Question: Can you guess the cheapest way to make a sale?
Answer: Sell to the customer that just bought from you!
All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Selling is not a cheap endeavor. This is why it makes sense to really go after add-on sales.
For example, if you have ever purchased a new computer, you probably noticed how before you left the store the salesperson had "helped you decide" to purchase a surge suppressor or extra ink for your printer. Maybe even an extended warranty for your new PC.
These add-ons probably doubled the store's profits (and the salesperson's commission) from the original sale. Without paying for any extra advertising or promotion, that $1000 sale may have easily turned into $1300-$1400!
You may be asking "Can I do this on the web?". The answer is of course you can. In fact, making add-on sales from your website is much easier than it is for a brick and mortar store.
There are actually two excellent methods of making add-on sales from your web site:
1 - Suggest options and accessories on the order confirmation page. Remember the printer and ink example? If your customer is ready to pay for a new printer, display a "suggestion box" on the side of the page reminding him to add an extra ink cartridge to the shopping cart. And don't forget the cable!
2 - You can also make an add-on sale AFTER the sale! After the order is completed and processed, the customer should be taken directly to a "thank you" page. On this page you'll thank the customer for giving you his business.
This is also a great time to ask if he forgot anything and give him the option of returning to your products page. Or simply advertise a related but completely different product. After all, he is already motivated to buy (he just did) and most likely he still has his credit card in hand!
Always remind the customer that he will save money with multiple item discounts and combined shipping charges. Ask for the add-on sales and boost your bottom-line!
About The Author
© 2003 Rick Rouse, Tek18.COM
Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization, web site traffic-building, and internet marketing. Visit his web site: http://www.tek18.com
Latest News
Extra Cash for the Holidays or Anytime With the Launch of Diamonds ... MarketWatch - Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results for clients. For more information about Web site ... Businesses Thrive Amidst a Recession Thanks to Live Help Extra Cash for the Holidays or Anytime With the Launch of Diamonds ... |
 The Money Times | Consumers Benefit from a Frenzy of Around-the-Clock Online Shopping MarketWatch - Additionally, Bath and Body Works added social networking to their marketing efforts by offering their first online friends and family promotion. ... Video: Online Retailers See Monday As Black Friday Online Retailers Dangle Free Shipping, Discounts Local businesses attempt to participate in Cyber Monday sales rush |
Social Networking Site Helps Effectively and Easily Build Blogs ... PR Web (press release), WA - Internet marketing through blogs has spread gradually over the years. The relaunch of professional blog hosting and social networking site for internet ... |
 Internet Marketing News | PPC internet marketing growth due to reliability, says eMarketer Internet Marketing News, UK - ... advertising in the first half the year, up 28 per cent compared with the same period in 2007, according to figures from the Internet Advertising Bureau. Online ad spending outlook lowered by $1.3 billion EMarketer lowers online ad spending productions Lower online ad forecast sees PPC still showing high growth |
Online Training Marketing Services Announced by FindOnlineTraining.com AddPR.com (press release), TX - ... related websites and domain names owned and operated by Allied Internet Solutions Inc. a Houston Texas based Internet marketing and consulting firm. |
Dental Marketing Firm Goes Green PR Web (press release), WA - The Dental Internet marketing firm also plans to support clean energy by donating some of its profit to this cause. If you would like to learn more about ... |
Online Marketing Veteran Doug Broujos Joins Blue Sky Factory as COO MarketWatch - Previously, Broujos served as senior vice president of client services at TIG Global, a hospitality-focused Internet marketing company, where he led client ... |
Cyber Monday Drives 10 Percent Increase in Web Traffic to Online ... MarketWatch - ... products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. ... |
Overlaying the future of internet marketing? Business Feet, UK - Overlaying video with adverts might just be the future of internet marketing - as well as finally generating some revenue for YouTube. ... |
 Creativematch | A third way of Internet Marketing has been launched Creativematch, UK - After intensive and very successful beta-testing, a “third way” of Internet Marketing has just been launched at E-Commerce Expo by Strategy Internet ... |
Resources
-
Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
-
35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
-
Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
-
The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
-
The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
-
NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
-
The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
-
Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
-
Internet Marketing - Pro Shop.
Internet Marketing.
-
Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.