Advertising That Yields the Best Results
In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!
Following are important, to-the-point guidelines for advertising your online business . . .
First, define your target market. Target the prospects you'd like to reach as you think about the following categories:
- Gender
- Age
- Profession
- Education level
- Household income level
- Family size - number of children
- Behaviors / Importance's (1. Price 2. Location 3. Quality 4. Warranties 5. Customer Service 6. Brand name)
One you have your market targeted, here's generally how you go about selling online:
1. Attract a prospect's interest with an intriguing first sentence (avoiding OVERLY sensational headlines).
2. Focus on solving the reader's problem or on making something easier for them.
3. Give them a reason to buy at that moment with an added bonus or incentive
Now, here are the on-line marketing methods that can be pursued, utilizing the guidelines you've just learned!
#1 Pay-per-Click: This method allows for you to pay for any visitors that are sent to your website. You will expect to pay more to get towards the top.
#2 Cost-per-Action: This method allows you to pay only for those prospects which request further information.
#3 Free Classifieds: Use bolding, highlighting, ad placement, and most IMPORTANTLY, remember that a picture is worth more than a thousands words.
#4 Discussion Groups: Subscribe and participate in discussion groups. Not only will you receive information, it will be free promotion!
#5 Chat Rooms: Engage in only the busiest rooms, listen, and then put your two cents in.
#6 Bulletin Boards: Create a noticeable page.
#7 Put your URL on EVERYTHING: The easiest way to be proactive and direct those prospects not surfing the net, is to publish your URL on stationary, letterhead, business cards, checks, envelopes, etc.
#8 Follow-up emails: Most importantly, after any contacts or leads come your way, be CERTAIN to reply to emails DAILY.
Perfect practice makes perfect, and repetition will make your approaches perfect!
As an added bonus, I hold a weekly drawing for free products when you request more information from my website. So, go ahead and visit, and you will automatically be entered!
http://www.familywellness4life.com
Hayley Keller is a home business builder and independent marketing executive who has literally researched hundreds of home-based business opportunities before understanding the value of businesses with solid foundations and products that actually work, making advertising a joy! Questions or comments? Hayley can be reached at: hayleykeller@yahoo.com.
Latest News
 Earthtimes (press release) | US online marketing revenues rise 11 per cent in Q3 Internet Marketing News, UK - He added internet marketing continues to "be the most measurable and cost-effective way to reach consumers". In other news, a Halyard Capital survey has ... Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion Online Advertising: A Glimmer of Light? Google’s Core Of Online Ads Shows Continued Growth |
Kay Declares Success in Internet Marketing with CarbonCopyPRO! WebWire (press release), GA - New York was buzzing today when news leaked out that Kay Kaur had become one of the newest Internet Marketing recruits at CarbonCopyPRO. ... Ron Miller Joins CarbonCopyPRO |
 PR Web (press release) | New Social Media Marketing Workshop Offered by the Direct ... PR Web (press release), WA - "Lee is a well rounded digital marketer uniquely qualified with over ten years experience as an internet marketing consultant and a background in corporate ... |
Online Home Business Marketing: Five Newer Marketing Tactics and ... PowerHomeBiz.com (press release) - Ad Swaps – I have participated in ad swaps since the beginning of my internet marketing career over ten years ago. Not only is this a good way to get free ... |
WSI Internet Marketing Experts Educate Local Businesses in Toronto PR.com (press release), NY - The Summit speakers include Doug Schust and Max Kalles, internationally renowned WSI Internet marketing experts, who specialize in search engine marketing ... |
Internet Marketing and Management Group, LLC (IMMG) of Coral ... PR.com (press release), NY - Internet Marketing and Management Group (IMMG) builds more than websites, they build business. IMMG is a web-centered, integrated marketing and management ... |
GM's CEO's Comments Resonate with SmartFinds Internet Marketing PR Web (press release), WA - Birmingham, Michigan (PRWEB) November 20, 2008 -- SmartFinds Internet Marketing supported comments today from one of the Big Three automakers that the ... |
 New York Times | The Screens Issue Multiscreen Mad Men New York Times, United States - BENJAMIN PALMER is the CEO of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ ... |
Execute Blog Marketing With Web 2.0 Promotion World (press release), CA - One thing about Internet marketing is, you can't just bet that once you have applied a technique, you can see it working. Testing out a new addition to your ... |
 Real Business | How to manage marketing in a downturn Real Business, UK - You may be surprised (although I'm not) that 83 per cent of businesses maintained or increased their online marketing. The reason for this is that internet ... |
Resources
-
Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
-
35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
-
Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
-
The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
-
The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
-
NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
-
The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
-
Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
-
Internet Marketing - Pro Shop.
Internet Marketing.
-
Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.