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Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against.

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Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine
I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one of three things.

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Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as:1. a personal religious and spiritual teacher in Hinduism 2.

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Using Ad Boards in Your Marketing Campaigns
Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can benefit the board owners but what about the free posters? In short, the free poster has nothing to loose and if they stay consistent and reply to those re-post notices you can absolutely build some side traffic to your site.

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3 Simple Steps To Get Free Original Content for Your Website
As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality.

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How To Cheaply and Powerfully Reposition Yourself On the Web
It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which, unfortunately for many of us, remains a dilemma.

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What is Guerrilla Marketing?
The history of these battles is the history of guerrilla warfare.There are similar stories in business.

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Defining the Relations Between Blogs, E-zines, RSS, and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail.

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Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

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Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton
Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine's most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are you Paris Hilton?No?Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton), the Internet is just not a medium designed to carry advertising.

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Do's and Don'ts for the Internet Marketing Newbie (Part 1)
I, myself, being an internet marketing "newbie" (endearing term used to refer to people who have just started their own internet business and don't know what the ---- they are doing) have learned a few things and would like to share my observations, tribulations, and triumphs with my fellow "newbies". In sharing my experiences I hope I can help you avoid some of the pitfalls and obstacles you will face.

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Website Sales: 10 Exploding Ways To Intensify Your Website Sales
Are sales at your website weak?Have you tried different types of marketing strategies and tricks and failed to improve it?I will now offer you 10 exploding, website sales, sure-fire ways to increase your sales fast:1. Team-up with your weaker competitors to beat your stronger competitors.

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Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible
You know that using testimonials can help persuade your website visitors to buy from you.Here are 10 website marketing tactics to make the testimonials more believable and effective:1.

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Website Promotion With Content Exchanges
Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.Everyone is concerned about, or should be, their site growing and changing over time.

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The Magic Upsell Technique
Just like the infamous thank you page that a buyer is forwarded to before an actual purchase made popular by none other than Mike Filsaime, the same goes for upselling. What is upselling?Upselling is the technique used to bolster sales after the initial purchase.

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Strategic Internet Marketing Is Planning
Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success.

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Capture Names - They Are Like GOLD Nuggets!!
A landing page is used to capture people's details when they come to your website.It helps to sort out the serious lookers from the curious!If people come to your website and they aren't really that interested in what you have to offer, then they probably won't give you their details to have a look at the inside.

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4 Reasons Why Having Your Own Product is Essential for Serious Marketers
I know what you're thinking, "Why is having your own product essential?" Quite simple really, without your own product you will never market to your full potential. We all want to make as much money as possible.

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A Business Guide For The Very New Internet Entrepreneur
Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy?I think that thought is something that comes into the mind of all Newbie computer users. I mean, there's no way you can miss all the offers from the heap of self proclaimed "Gurus" selling you get-rich-quick plans and schemes! Nonetheless, people that started out just like you are making a good living on the Internet.

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Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?
Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals.

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