Internet Marketing
What is Internet Marketing?
Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.
Internet Marketing is about?.
- Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective customers and to reach different geographical regions and niche markets.
- CUSTOMER centered marketing is the key for success of any organization. Concentrating on customer needs and wants will help a business to satisfy actually to delight its customers more effectively and efficiently. Building close relationships and retaining existing customers is very important because acquiring a new customer is costly than keeping the existing customer.
- Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.
Internet Marketing Tools
- Search Engine Marketing
Search Engine marketing is important because 85% of Internet surfers use search engines to find new websites. Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic
- E-mail Marketing
E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10 - 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.
- Affiliate Marketing
This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.
- Banner Advertising
Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.
- Viral Marketing
This is the "e" term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 -15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marketing.
- Publicity
Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.
About The Author
Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing solutions. He has over 3 years experience in Internet Marketing. He is an Associate member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.
Latest News
Nationwide Credit Card Processing Provider, BankCard USA, Engages ... MarketWatch - "Internet marketing is a large source of revenue for many businesses today," notes Alan Griefer, President of BankCard USA. "Click-fraud is more prevalent ... |
Reply.com Launches World's First Marketplace for Enhanced Clicks(TM) MarketWatch - "We are on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generated locally-targeted and ... |
Tripology Appoints Internet Marketing and Lead Gen Expert to Board ... PR Web (press release), WA - "His success as an entrepreneur and innovator in the field of online lead generation and internet marketing means he's done this before. ... |
 ABC News | Retailers rejoice: Cyber Monday sales figures rise Los Angeles Times, CA - "All online retailers are doing much more aggressive marketing," said Bernard Luthi, vice president of marketing and merchandising at Newegg, which offered ... Video: Online Retailers See Monday As Black Friday Consumers Benefit from a Frenzy of Around-the-Clock Online Shopping Online Retailers Dangle Free Shipping, Discounts |
Business road warrior opts for Internet marketing to keep family first DeSoto Appeal, TN - Around late April, Stephenson launched an Internet marketing company. Memphis Sudden Values could be coming to an inbox near you. "What I do is help local, ... |
Pontiflex Launches ROI Calculator, Enables Marketers to Easily ... MarketWatch - The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a ... |
As a Busy Mum of Three, Daniele Launched Her Successful Internet ... PR Web (press release), WA - Daniele started her Business following the Internet Marketing techniques taught in a course. Working from home on an Internet-based business is ideal when ... |
Zeer Announces Formation of Advisory Board MarketWatch - He has spent the bulk of his career in strategic marketing and consulting roles, and has been involved in Internet strategy since the early 1990s. ... |
 Internet Marketing News | Is the internet marketing future mobile? Business Feet, UK - Internet marketing gurus may have to learn how to make their adverts miniature in future, if the latest trends are anything to go by. ... 'Now is the time to address mobile online marketing' |
Social Networking Site Helps Effectively and Easily Build Blogs ... PR Web (press release), WA - Internet marketing through blogs has spread gradually over the years. The relaunch of professional blog hosting and social networking site for internet ... |
Resources
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Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
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35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
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Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
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The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
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The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
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NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
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The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
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Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
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Internet Marketing - Pro Shop.
Internet Marketing.
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Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.