Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix
It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all.
Studies state that about the half of mobile music player owners already has downloaded a podcast. By those preconditions the way for commercialization is free. But, too, it seems to be necessary to do so, because the industry needs the users to become offered industrial products. This probably is not without conflicts, because users might have their reasons to go to those new independant media channels.
Advantages and disadvantages now opposite to the in common low costs for distribution at the internet now rely again in the quality of produced media. The quality of course is better with the better but costly equipment. But, quality does also has its costs and it seems that for now a reliable business model does not exist. Whereas there already is the option to include adverts at podcasts the option of paid services is discussed again. Weblog comments on the latter option sometimes are humourious and users now are offered software for a more professional production of podcasts.
RSS Newsfeeds in the Marketing Mix
The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that it does not have the same broad acceptance like weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches. Opposite to this big portals now are offering the opportunity to integrate RSS News in personalized news pages. By this and with the opportunity to reach a broader audience also big players do start RSS Activities. Furthermore niches of course not neccessarily are less important.
RSS is build by the data format XML, which gives some interesting possibilities. Interested users may receive RSS Newsfeeds by subscription. Furthermore XML offers the opportunity to integrate Newsfeeds and their content into websites. Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools.
Up to Date Articles and Studies on Podcasting and RSS are to be found at the May Revision of FOLDEN and later on at the Internet Trends Archive. FOLDEN is a monthly updated Directory on E-Marketing and iMedia with two News Rubrics and a free Newsletter.
FOLDEN Homepage
http://www.folden.info/
Related FOLDEN Rubrics
http://www.folden.info/weblogsandblogs.shtml
http://www.folden.info/rss-content-tools.shtml
Copyright, Impressum and Terms of Use
This article may become passed on at a whole, with its links and copyright. The author of this article makes no warranties on the usefullness or the correctness of any kind of this article, readers do use this information on their own responsibility.
Frank Brauer
Consultant
Latest News
Politics mirroring business strategic internet marketing Business Feet, UK - Internet marketing strategies that have been used in business for some time are now being played out in the political arena, as the American presidential ... |
Ten Golden Rules of Online Marketing AffiliateTip.com, NJ - As the name suggests, the book covers Jay’s ten golden rules of Internet marketing. It’sa quick read, and I think it would be an asset for any affiliate or ... |
Internet marketing strategy should aim at social web fans Business Feet, UK - Strategies for marketing on the internet should focus on frequent users of social web technologies like blogs and networking sites, because of how much ... |
Search engine marketing poised for boom Economic Times, India - BANGALORE: The search-engine-marketing (SEM) industry is likely to double in size to $225 million by 2009-10, driven by a growing internet base and the ... Efficient Frontier Increases Spend Under Management to Over $750 ... |
The Secrets To Affiliate Email Marketing Corsavoo.com, France - So follow these general guidelines to get the highest response from your most valuable possession in internet marketing: your affiliate email marketing list ... The Top Affiliate Marketing Companies That’ll Help You Earn Cash ... |
10 Top Internet Marketing Web 2.0 Forums And Blog Resources Promotion World (press release), CA - The SEOGuy wishes you great success with your Internet marketing efforts. Each of these web 2.0 forums and blog resources have the potential of making a ... |
Free Advertising on New Internet Marketing 'Killer App' PR Web (press release), WA - "Sometimes exploring the Internet can be as tedious as reading a dictionary," said Matt Turner, creator of the Web site. "With VisFind the experience is ... |
'Internet Summit 08' Registration Officially Opens MarketWatch - Designed for senior executives, internet entrepreneurs, internet marketing and business development professionals, investors and business strategists from ... |
 Best Syndication | Understanding the Five Principles of Viral Marketing Best Syndication, CA - If you have ever marveled at how the “gurus” of Internet marketing could have viral explosions and make huge profits, then learn the five basic principles ... |
Network Marketing Home Business 3x24 - Your Newspaper and News Magazine, Germany - Internet marketing techniques allow the network marketing home business owner to get targeted traffic that is interested in the product and the opportunity. ... |
Resources
-
Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
-
35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
-
Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
-
The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
-
The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
-
NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
-
The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
-
Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
-
Internet Marketing - Pro Shop.
Internet Marketing.
-
Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.