How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today's media is huge - and it's hungry for news. If you present a publication with a ready-made story that will interest their target audience they will snap it up.
The way to do this is to write a press release, sometimes called a "news release". Release writing isn't rocket science, but there are a few important tips and tricks to remember:
· Make sure the release is dated, and has a contact name, address, phone number and email address. The contact should be a single, named individual.
· Start off with an attention-grabbing headline that announces a piece of specific news. "Atlanta Motorbike Store Launches New Line of Helmets" is a good headline; "Atlanta Motorbike Store Has Another Good Year" is not. Your release should announce something specific and out of the ordinary.
· Always include a quote. Store owner Mike Smith, 44, says, "we're really pleased to be stocking X-Brand Helmets?." Quotes bring news stories to life and give them a human touch - you'll look a long time before you find a professional media story without one.
· Make sure your spelling, grammar and punctuation are one hundred percent accurate. If they're not, the professionals in your target media will lose respect for you and trash your release. If you didn't get top grades in English, get a friend to check it over.
Once you've written your release you need to distribute it. There are plenty of free newswires that will do this for you - www.internetnewsbureau.com is a good example. Remember that to be successful a press release needs to be targeted at a precise market. If you're releasing on the topic of your new range of motorbike helmets in Atlanta, you'd better make sure every bike magazine and local newspaper in Georgia gets a copy.
It's quite acceptable to email press releases. Just make sure that the text is included in the body of the mail - most sensible internet users are a little suspicious of mail attachments received from strangers.
So your release is out, and it's getting you some coverage. Why other cost-free means can you use to build your business's profile? Well, the obvious place is the internet. Here are some suggestions:
· Build web links. It's a tactic as old as the internet and it takes time - but it's still worth it. Make sure your business's name is on every relevant free directory on the web. This can be pretty backbreaking work, but it will pull in the customers. Crucially, it will also improve your website's rank on Google and other search engines.
· Post to message boards. If you can find a web discussion forum related to your business topic, join in and post regularly. Don't simply push your product - get involved in the online community. This is a great way to establish contacts. Make sure that your username is the same as your business name and that your forum profile contains a link to your site.
One rule of advertising hasn't changed since prehistoric times: nothing beats word-of-mouth. Ultimately the secret of getting free publicity is having a great product that people will talk about. If you can get folks talking about you and your business, you've beaten every single Fortune 1000 company - they've spent millions on advertising and branding campaigns. If you're smart, and if you're persistent, you can achieve the same results without spending a single cent!
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets. http://www.PromotingTips.com
Latest News
Marica Lowery, Coastal Georgia Business Owner, Attributes Success ... 1888 Press Release (press release), TX - ... President, CEO of Rocan International and visionary creator of the infinitei income plan method of direct response internet marketing," has enabled her ... |
 Best Syndication | A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ... |
 Search Engine Watch | NY SEO Firm Ranks High With NY Businesses WebWire (press release), GA - New York businesses aren’t taking any chances when it comes to their internet marketing and Search Engine Optimization (SEO) strategies. ... IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... Cybertegic's Search Engine Optimization Services Puts ... Search Engine Optimization Inc. Announces New Addition to Senior ... |
Using online tools to market to the customer next door Meadow Free Press, ID - How do you choose the right internet marketing strategy that really works for you and your business? First you have to understand the need of your prospects ... |
 Search Engine Watch | Search Marketing Expo West, Offers Early Bird Rates TheHostingNews.com (press release), OR - Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals ... Going to Search Engine Strategies? In a New York Minute! |
Affordable Internet Marketing and Web Design Company Proves a ... PR.com (press release), NY - With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ... |
EEG research 'could aid internet marketing' Digital Response Media, UK - Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ... |
 Direct Traffic Media | Online marketing and email pointers for small firms Direct Traffic Media, UK - She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ... |
 AFP | New TV trends: Internet movies, 3-D, power saving The Associated Press - asked Scott Ramirez, vice president of marketing for TVs at Toshiba America Consumer Products. "I have yet to find a person who will say that their flat ... CES News: Samsung Intros LED TV With Internet Content Yahoo!® Brings the Cinematic Internet™ to Life and Revolutionizes ... Samsung's Plasma TVs also connect to the Web |
Hotelier’s 2009 Top Ten Internet Marketing Resolutions By Max ... Hospitality Net - By Max Starkov & Jason Price Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect ... |
Resources
-
Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
-
35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
-
Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
-
The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
-
The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
-
NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
-
The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
-
Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
-
Internet Marketing - Pro Shop.
Internet Marketing.
-
Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.