What is EMarketing? A New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet - based). That happened back in the pioneering age before 1995. These companies that opened the road were called "e-tailers", as opposed to the traditional retailers (also known as "brick-and-mortar" retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.
The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the "e-" stands in both cases for "electronic").
You might find as extremely useful and suggestive the perspective offered by the eMarketing Association (eMA). You heard a lot, especially over the past 2 years, about the decline of online businesses (or the decline of dotcoms), but this temporary difficulty can be viewed as a similarity to the impasse of Columbus during his expedition that made him famous more than half millennium ago. The initial "business plan" with which Columbus started this trip (that of bringing the Asian resources in his country and getting fabulously rich) was a complete disaster: catastrophic estimations, not enough resources allocated, total lack of information upon the environment he will develop his "business" in, but... he discovered America instead and changed the world for ever. In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), "discovered" by mistake the world of eMarketing.
As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix "e-" to a term already known and used, in this case "marketing". The prefix "e-" is actually the extreme contraction of the word "electronic" and is quite omnipresent in today's language of many people: "e-marketing", "e-business", "e-mail", "e-learning", "e-commerce", "e-", "e-", "e-"...
The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel.
A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities - advertising, customer communications, branding, fidelity programs etc. - using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer's fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.
At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments). Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today's theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.
Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing.
However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.
Otilia Otlacan is a young certified professional with expertise in eMarketing and eBusiness, currently working as independent consultant and ePublisher. She developed and teach her own online course in Principles of eMarketing and is also a volunteer Economics teacher. Contact Otilia through TeaWithEdge.com, her Marketing and eMarketing articles and resources portal.
Latest News
Marica Lowery, Coastal Georgia Business Owner, Attributes Success ... 1888 Press Release (press release), TX - ... President, CEO of Rocan International and visionary creator of the infinitei income plan method of direct response internet marketing," has enabled her ... |
 Earthtimes (press release) | NY SEO Firm Ranks High With NY Businesses WebWire (press release), GA - New York businesses aren’t taking any chances when it comes to their internet marketing and Search Engine Optimization (SEO) strategies. ... IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... Cybertegic's Search Engine Optimization Services Puts ... Search Engine Optimization Inc. Announces New Addition to Senior ... |
 Best Syndication | A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ... |
Using online tools to market to the customer next door Meadow Free Press, ID - How do you choose the right internet marketing strategy that really works for you and your business? First you have to understand the need of your prospects ... |
 Search Engine Watch | Search Marketing Expo West, Offers Early Bird Rates TheHostingNews.com (press release), OR - Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals ... Going to Search Engine Strategies? In a New York Minute! |
Affordable Internet Marketing and Web Design Company Proves a ... PR.com (press release), NY - With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ... |
Anger Management Guru Offers Free Internet Marketing to Providers PR.com (press release), NY - To assist all providers in marketing their practices, internationally recognized anger management Guru, George Anderson, is offering a free listing on The ... Marketing Tips for Certified Anger Management Providers |
EEG research 'could aid internet marketing' Digital Response Media, UK - Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ... |
 Direct Traffic Media | Online marketing and email pointers for small firms Direct Traffic Media, UK - She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ... |
 The Associated Press | New TV trends: Internet movies, 3-D, power saving The Associated Press - asked Scott Ramirez, vice president of marketing for TVs at Toshiba America Consumer Products. "I have yet to find a person who will say that their flat ... CES News: Samsung Intros LED TV With Internet Content Yahoo!® Brings the Cinematic Internet™ to Life and Revolutionizes ... Samsung's Plasma TVs also connect to the Web |
Resources
-
Power Profit Marketing
Empowering The Internet Marketing Community With Great Marketing Tools, Manuals & Software
-
35 Products For One LOW Price!
Get 35 Internet Marketing Products For The Price Of One!
-
Make money on the Internet
How to make money on the Internet through Internet Marketing and work from home
-
The Internet Marketing Master Plan!
How To Turn Your Passion or Hobby Into a $100,000 a Year Money Machine on the Internet.
-
The Truth About Internet Marketing.
Discover the astonishing whole truth and nothing but the truth about Internet Marketing!
-
NEW -- Marketing, Internet Marketing, email Marketing, Marketing plan, direct
Marketing, joint vent
Offers Marketing tools, tips, strategies and techniques for Internet, email, direct and joint venture Marketing.
-
The Esuccess Code - A Step By Step Guide.
Newest, Hottest, Most Cutting-Edge Internet Marketing Strategies You Can Use To Earn A Fortune With Little Or No Effort.
-
Internet Business Marketing - Sen Ze's Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business
Discover 19 Top Internet Businesses as practised by Top Internet Marketers and Internet Entrepreneurs from around the world.
-
Internet Marketing - Pro Shop.
Internet Marketing.
-
Web Site Design and Development
Web site design, development, and promotion guide for business and Internet Marketing web sites.