Improving Your Inter-Company Communications At No Cost

It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.

Want a more in-depth guide to internal and customer communications, plus a CD-ROM with software with advice, additional content and links to helpful sites?

Buy 'Marketing your Business' today

Firstly, everyone need to be able to get accurate information, so ensure that you have a good computer network (or better still, a fully-fledged Intranet) and routinely store the latest versions of documents where everyone can access them.

Keep all staff that have any exposure to customer AT WHATEVER LEVEL aware of new campaigns. Even the Stores Manager might talk with customers on the phone, so make sure that everyone knows what's going on.

As a Marketing Manager you may be paid for your ideas, but it doesn't mean that you're the only one that has them. Listen to others - they may come up with the basis of an idea that you can develop, but ensure you don't steal all the credit - the very fact that you can deliver on the initial idea proves your worth, and nothing is likely to aggravate colleague more than someone stealing their glory.

As email is commonplace in most businesses you can easily keep staff up-to-date with newsletters. It doesn't have to be anything flash - just a short, sweet email with a summary of what's going on. In any case, if you write a long-winded document, chances are it won't get read.

Chat systems can be a good way of hosting online meetings, regardless of the location of staff. Products such as MSN Messenger, Eyeball Chat, ICQ, Skype and Ivisit all offer the ability for users to type, talk and even video-conference with one or sometimes even several people simultaneously.

This subject is covered in greater detail in Martin Bailey's book, Marketing your Business, available from www.marketingyour.biz. Chapter 1.5 within the theoretical sections of 'Marketing your Business' enters into much greater detail about improving communications and internal staff relations. Chapter 1.8 also demonstrates various Internet communication methods.

About The Author

Since 1992 Martin Bailey has been involved with the marketing activities of small and medium sized companies, either through working directly for the organisation or by assisting friends and colleagues in their own business ventures. Based in the UK he regularly assists companies around the world in creating product and brand awareness for their chosen marketplaces. He has also written a number of IT and technical articles for niche market trade magazines.

Latest News


Lehman Deal Spins Off Part of Private Equity Unit Into Independent ...
New York Times, United States - 6 hours ago
Under the deal, the private equity firm’s current management, led by Charles Ayres, will purchase the firm’s most recent fund — a $3.3 billion pool of ...
Lehman Said to Weigh Sale of Merchant-Banking Fund to Managers Bloomberg
Lehman deal on private equity close: source Reuters
Lehman to spin out private equity arm: WSJ MarketWatch
Wealth Bulletin - Emailwire
all 74 news articles

Reuters

Banks Pare Fed Loans After Increase for Year-End Cash
Bloomberg - 12 hours ago
BlackRock Inc., Goldman Sachs Asset Management, Pacific Investment Management Co. and Wellington Management Co. are managing the purchases. ...
US banks rely slightly less on Fed cash Reuters
Banks borrow more, investment firms less from Fed The Associated Press
Commercial Paper Market Rises to Most Since September Bloomberg
Reuters - Reuters
all 104 news articles

Wal-Mart disappoints analysts, Walgreen chops management team
Bizjournals.com, NC - 15 hours ago
(NYSE:WAG) announced plans to offer early retirement and severance programs to some 1000 corporate and field management employees, or 9 percent of those ...
Video: Jan 8: Stocks Boosted by Mortgage Deal AssociatedPress
Retailers report dismal December sales Connecticut Post
Wal-Mart’s Bleak December May Herald More Pain in ‘09 Bloomberg
Bloomberg
all 2,037 news articles

Information Builders Partners With Tagetik to Deliver Corporate ...
MSNBC - 5 hours ago
"Customers often require two solutions, an executive dashboard and an operational system to manage their performance management requirements," said Gerald ...

WNCT

Walgreen will cut 1000 management jobs in 2009
The Associated Press - 12 hours ago
NEW YORK (AP) — Drugstore operator Walgreen Co. said Thursday it will cut 1000 jobs by mid-year, or about 9 percent of corporate management, through a ...
Walgreen to cut about 1000 corporate and field management jobs RTT News
Walgreens Announces Reduction in Corporate and Field Management ... WELT ONLINE
Walgreens to cut 1000 salaried posts Chicago Tribune
MSN Money
all 281 news articles

Z-Wave Alliance Showcases Brand-New Energy Management, Home ...
MSNBC - 2 hours ago
Alliance member companies will showcase for the first time new, affordable energy management, home security and home control solutions in the Alliance booth ...

Uptown men's shelter will stay open under new management
Chicago Tribune, United States - 1 hour ago
Johnson declined to elaborate on the funding and management changes, but said, "We are very satisfied with the outcome of what has happened. ...

Brookfield Asset Management 2008 Year End Conference Call ...
MSNBC - 17 hours ago
You are invited to participate in Brookfield Asset Management's 2008 Year End Conference Call & Webcast on Friday, February 13, 2009 at 11:00 am (ET) to ...
Brookfield Infrastructure Partners LP 2008 Year End Conference ... MSNBC
all 2 news articles

ABC News

Gary Berntsen Thinks CIA Needs 'Leadership Not Management'
FOXNews - Jan 7, 2009
CIA COVERT OFFICER : Actually, we need leadership, not management at CIA. That person who's going to be in charge of CIA is in charge of our fight, ...
Video: Analyst Weighs in on Obama's CIA Pick AssociatedPress
Obama's intel picks short on direct experience The Associated Press
Obama Is Under Fire Over Panetta Selection Washington Post
GovExec.com - U.S. News & World Report
all 2,667 news articles

Sydney Morning Herald

Microsoft Touts Power Management in Windows 7
Redmond Channel Partner, CA - 9 hours ago
Improved power management got briefly mentioned among the expected benefits of Windows 7 on Wednesday at the Consumer Electronics Show. ...
Hacking Windows 7 beta problems Computerworld
Microsoft releases Windows Server 2008 R2 beta VNUNet.com
Windows 7 Server Beta – Exclusively 64-bit to Support 256 Logical ... Softpedia
all 1,129 news articles

Resources