Communicating CEOs
I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication.
I think we're supposed to be impressed that CEOs spend that much time on communication. But, quite frankly, what else does a CEO do? And, if you consider both direct and indirect communication, wouldn't that be more like 90%?
So, what do CEOs do, and how much of that involves communication of one kind or another?
Well, they make decisions. But before they make them, good CEOs get information from specialists in their organization. They also may check other options by reading newspapers and magazines, attending conferences, and talking to their peers. All of which involve communication.
For example, let's say a CEO must decide whether or not to launch an important new product line. Before she makes that decision, our CEO will have had discussions with, and reports from, senior members of the sales department. She will also consider the country's economic outlook in the coming months and years, talk to others about what competitors might do, and review the financial implications with the VP of corporate finance.
It's all about gathering, distilling, and transmitting information: what we call communication.
Turning to another CEO function, what about envisioning a new future for the organization and developing a strategy based on it? Again, communication can't be taken out of the mix.
After all, you can't just pick a vision out of the air. It's the outcome of reflective thinking combined with information, knowledge, and insight. All of which come from communicating.
And, there's often a kaleidescope effect before a vision emerges. All sorts of information tumbles around in the mind, over and over, like clothes in a dryer, until eventually a new and promising pattern reveals itself.
For example, suppose the Vice President of Human Resources has just been promoted to Chief Executive Officer, and the board made it clear it expects him to put his own, unique stamp on the company.
He might retire to his office and spend a lot of time inside trying to think of a new direction. But, it's far more likely he'll reach out, rather than withdraw. He'll talk to staff on the front lines as well as managers. He'll read everything relevant he can find in books and magazines.
As that information pours into his mind -- as the communication process enriches his imagination and knowledge -- he'll start to envision possibilities. Some will be more promising than others, and he'll talk about them with others in the organization. Eventually, some sort of consensus will likely emerge about the most promising vision.
Those are just a couple of examples from the work of CEOs, but you can see why I'm skeptical about the 50% figure: There's not much about a CEO's job that does not involve communication of some kind.
In summary, CEOs may do more than communicate, but almost everything they do will be driven or influenced by communication processes inside and outside the organization.
Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com
Latest News
Target Won't Pursue Pershing Square Real Estate Plans CNNMoney.com - (TGT) said it decided not to pursue various real-estate structure ideas proposed by activist investor Pershing Square Capital Management, calling the ... Target Says It Won’t Pursue Pershing REIT Proposal (Update1) Target rejects Pershing's real estate proposal Target rejects Pershing's proposals on real estate structure |
New York Times Blogs | UPDATE 1-Owners battle over fate of 65 Steve & Barry's stores Reuters - ... the new owners of Steve & Barry's -- investment firms Bay Harbour Management and York Capital Management -- filed for bankruptcy protection on Wednesday ... Steve & Barry’s to liquidate Steve & Barry's again files for bankruptcy Steve & Barry's to begin liquidating stores |
Founders & Former Executive Management Team of LCA-Vision Seek ... MarketWatch - The three of them worked together as the executive management team of LCAV to grow the market capitalization of the Company in excess of 1000% from ... LCA-Vision Names Michael J. Celebrezze CFO |
MassMutual Announces Promotions for Two Co-Chief Operating Officers MarketWatch - Bill has also proven his exceptional capabilities as a leader in the asset management business and in building strong financial services organizations," Mr. ... MassMutual Life promotes COOs OppenheimerFunds Names CEO Shake-up at OppenheimerFunds, MassMutual |
Microsoft Plans Subscription-Based PC Management PC Magazine - by Mark Hachman Microsoft said this week that it will extend its subscription-based offerings into desktop PC management, although details on the new ... |
PAR Technology Corporation Releases Next Version of SpaSoft(R) Spa ... MarketWatch - With a unique booking engine, advanced resource inventory, scheduling, yield management and reporting tools, SpaSoft is the system of choice for today's ... |
Angiotech Terminates Note Repurchase Agreement With Ares ... RTT News, NY - TO) said it terminated the note purchase agreement with Ares Management and New Leaf Venture Partners. Earlier, Angiotech said it had notified Ares and New ... Private equity firms pull out of Angiotech financing agreement Firms pull out of Angiotech agreement Angiotech announces termination of note purchase agreement with ... |
AFP | Treasury to Buy Reserve Government Fund's Holdings (Update3) Bloomberg - 3, according to statements today by the department and New York- based Reserve Management Corp., the fund's owner. Shareholders can expect their money by ... Treasury Will Help Liquidate Reserve Fund Treasury to Support a Frozen Money Fund Treasury to backstop mutual fund |
TOWONA Strengthens Management Team; Li Jieling, Lin Ming, Kong ... MarketWatch - The TOWONA group formed the complete management framework headed by Zhang Zhenzhong as Chairman of the Board and CEO, Zhang Leyang as president, ... |
NTN Buzztime, Inc. Announces Management and Board Changes MarketWatch - ... will be comprised of Terry Bateman, Kendra Berger, the company's chief financial officer and other members of the management team. ... PCTEL Board of Directors Authorizes Stock Buyback Wi-LAN Appoints New Chairman of the Board |
Resources
-
AdWords | Google AdWords | 21 Ways to Maximize ROI by Andrew Goodman
Get the original Google AdWords handbook by Andrew Goodman. This 155-page e-book is packed with advanced tips to help you maximize your AdWords campaigns. Download and get free December 2005 update.
-
Reservation software for Hotels, Motels, Bed and breakfast
Reservation software for Hotels, Motels, Bed and breakfast
-
Restaurant Checklists: restaurant menu design, cafe training, business plans, restaurant marketing a
Full package of restaurant information including restaurant menu design, training, restaurant business plans, restaurant marketing and Management forms and templates
-
Castlemelody.com: Web design and creative design of graphics
Web design with content Management system for dynamic and flexible websites.
-
...MySoftwareTemplates.com high-quality Microsoft Word templates for Software
Development, Proposal
Write successful Proposals, White Papers, Case Studies with slick templates, checklist and forms.
-
Living Within Your Means - The Easy Way!
"
-
PARENTING TOOLS to design the family of your dreams! What does your dream family look like?
Powerful tools for parenting, anger Management, and creative blocks!
-
Productivity. Improve business productivity through work measurement and method study.
Set of resources to improve worker, workplace and office productivity. Learn to measure productivity, calculate a productivity index and construct a total factor productivity index. Resources include team productivity and employee productivity.
-
Construction Information Services - Construction Management
Construction Information Services include Construction Management ebooks - Construction Software - Articles - Firm directories - Forecasting and Trends of the building industry
-
Landlord Property Management Rental Guide
Looking to manage your own rental property? Use our beginners guide for landlords and rental property investors!