Are Your Marketing Pieces Up to Date?
The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to communicate things had changed slightly. Then I got to thinking. If I were to print informational brochures six months from now, they would probably be a little different too. Don't get me wrong. I am a big believer in consistency of marketing. However, in today's business environment especially as fast a pace as our business develops, things change...sometimes minutely and sometimes in a big way. What do you do?
What I do is to keep my printed materials updated with my current thinking on my computer. That means if I have a new idea or thought or way of saying something to my prospects I put it right in my pieces even though I may not print off more for a month or longer. Developed a new product? Put it right in your flyer now instead of waiting until the last minute. Come up with a better way to explain what you do? Update your brochure while you are thinking about it rather than waiting until you need to print 500 more and don't have time to change the copy. Keep your marketing pieces current at all times and you will save a lot of hassle when you need them.
As a matter of fact, why not jot down an action task in your list to review all of your pieces as soon as you can. Update them with your current thinking. And then practice keeping them updated between printings as your business evolves.
Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: http://www.ShamrockCoaching.com.
Latest News
Wal-Mart disappoints analysts, Walgreen chops management team Bizjournals.com, NC - (NYSE:WAG) announced plans to offer early retirement and severance programs to some 1000 corporate and field management employees, or 9 percent of those ... |
![]() Boston Globe | US drugstore chain Walgreens to cut 1000 management jobs Economic Times, India - WASHINGTON: US drugstore chain Walgreens said Thursday it would eliminate 1000 management jobs in fiscal 2009 as it restructures to improve profitability. ... Walgreen to cut about 1000 corporate and field management jobs Walgreens Announces Reduction in Corporate and Field Management ... Walgreen to cut 1000 management jobs |
![]() Sify | Merrill Names Dan Sontag Head Of Global Wealth Management CNNMoney.com - NEW YORK -(Dow Jones)- Merrill Lynch & Co., as expected, named Dan Sontag head of its global wealth management group, replacing Robert McCann , a day after ... Merrill veteran Sontag to head retail brokerage McCann to Leave Bank of America Dan Sontag New Head of Merrill Wealth Management |
Comcast Network Management Policies In Place PC Magazine - Comcast has fulfilled its pledge to put in a place a protocol agnostic network management policy by year's end, according to filings with the Federal ... Comcast Removes Blocks On File Sharing |
![]() IPE.com | Hedge Funds Lost Record 18.3% on Misjudged Markets Bloomberg - Firms such as Dwight Anderson’s Ospraie Management LLC and Jeffrey Gendell’s Tontine Associates LLC closed funds, while Paul Tudor Jones’s Tudor Investment ... Hedge Funds Not Alone in Defending Short-Selling Secrecy Picton Mahoney Announces Domestic Hedge Fund Offerings Open to New ... Hedge Funds Raise the Gates, and Investors Pay |
Paragon Wealth Management Offers Free Portfolio Reviews MSNBC - PROVO, UT - Paragon Wealth Management is offering free portfolio reviews to investors to help them know where to allocate their portfolios in 2009. ... |
Saratoga Electronic Solutions Inc. Announces Revocation of ... FOXBusiness - ... issued Management Cease Trade Order which prohibited trading by directors, officers and certain employees of Saratoga in the securities of Saratoga. ... |
![]() TVNZ | Gary Berntsen Thinks CIA Needs 'Leadership Not Management' FOXNews - CIA COVERT OFFICER : Actually, we need leadership, not management at CIA. That person who's going to be in charge of CIA is in charge of our fight, ... Video: Analyst Weighs in on Obama's CIA Pick Obama's intel picks short on direct experience Obama Is Under Fire Over Panetta Selection |
Xinhua | Microsoft Touts Power Management in Windows 7 ENT News - Improved power management got briefly mentioned among the expected benefits of Windows 7 on Wednesday at the Consumer Electronics Show. ... Hacking Windows 7 beta problems LanSchool v7.2 Classroom Management Software Now Supports Both ... Windows Live Essentials released |
Babcock Lenders Favor Plans to Retain Management, Review Says Bloomberg - 9 (Bloomberg) -- Babcock & Brown Ltd.’s lenders favor plans that will keep management in place to oversee the sale of the company’s assets, the Australian ... |
Resources
-
AdWords | Google AdWords | 21 Ways to Maximize ROI by Andrew Goodman
Get the original Google AdWords handbook by Andrew Goodman. This 155-page e-book is packed with advanced tips to help you maximize your AdWords campaigns. Download and get free December 2005 update.
-
Reservation software for Hotels, Motels, Bed and breakfast
Reservation software for Hotels, Motels, Bed and breakfast
-
Restaurant Checklists: restaurant menu design, cafe training, business plans, restaurant marketing a
Full package of restaurant information including restaurant menu design, training, restaurant business plans, restaurant marketing and Management forms and templates
-
Castlemelody.com: Web design and creative design of graphics
Web design with content Management system for dynamic and flexible websites.
-
...MySoftwareTemplates.com high-quality Microsoft Word templates for Software
Development, Proposal
Write successful Proposals, White Papers, Case Studies with slick templates, checklist and forms.
-
Living Within Your Means - The Easy Way!
"
-
PARENTING TOOLS to design the family of your dreams! What does your dream family look like?
Powerful tools for parenting, anger Management, and creative blocks!
-
Productivity. Improve business productivity through work measurement and method study.
Set of resources to improve worker, workplace and office productivity. Learn to measure productivity, calculate a productivity index and construct a total factor productivity index. Resources include team productivity and employee productivity.
-
Construction Information Services - Construction Management
Construction Information Services include Construction Management ebooks - Construction Software - Articles - Firm directories - Forecasting and Trends of the building industry
-
Landlord Property Management Rental Guide
Looking to manage your own rental property? Use our beginners guide for landlords and rental property investors!



