Are Your Marketing Pieces Up to Date?

The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to communicate things had changed slightly. Then I got to thinking. If I were to print informational brochures six months from now, they would probably be a little different too. Don't get me wrong. I am a big believer in consistency of marketing. However, in today's business environment especially as fast a pace as our business develops, things change...sometimes minutely and sometimes in a big way. What do you do?

What I do is to keep my printed materials updated with my current thinking on my computer. That means if I have a new idea or thought or way of saying something to my prospects I put it right in my pieces even though I may not print off more for a month or longer. Developed a new product? Put it right in your flyer now instead of waiting until the last minute. Come up with a better way to explain what you do? Update your brochure while you are thinking about it rather than waiting until you need to print 500 more and don't have time to change the copy. Keep your marketing pieces current at all times and you will save a lot of hassle when you need them.

As a matter of fact, why not jot down an action task in your list to review all of your pieces as soon as you can. Update them with your current thinking. And then practice keeping them updated between printings as your business evolves.

Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: http://www.ShamrockCoaching.com.

Latest News


Wal-Mart disappoints analysts, Walgreen chops management team
Bizjournals.com, NC - 7 hours ago
(NYSE:WAG) announced plans to offer early retirement and severance programs to some 1000 corporate and field management employees, or 9 percent of those ...

Boston Globe

US drugstore chain Walgreens to cut 1000 management jobs
Economic Times, India - 7 hours ago
WASHINGTON: US drugstore chain Walgreens said Thursday it would eliminate 1000 management jobs in fiscal 2009 as it restructures to improve profitability. ...
Walgreen to cut about 1000 corporate and field management jobs RTT News
Walgreens Announces Reduction in Corporate and Field Management ... WELT ONLINE
Walgreen to cut 1000 management jobs Crain's Chicago Business
Bloomberg - MSN Money
all 253 news articles

Sify

Merrill Names Dan Sontag Head Of Global Wealth Management
CNNMoney.com - Jan 6, 2009
NEW YORK -(Dow Jones)- Merrill Lynch & Co., as expected, named Dan Sontag head of its global wealth management group, replacing Robert McCann , a day after ...
Merrill veteran Sontag to head retail brokerage Reuters
McCann to Leave Bank of America Wall Street Journal
Dan Sontag New Head of Merrill Wealth Management On Wall Street
Bloomberg - Reuters
all 121 news articles

Comcast Network Management Policies In Place
PC Magazine - 19 hours ago
Comcast has fulfilled its pledge to put in a place a protocol agnostic network management policy by year's end, according to filings with the Federal ...
Comcast Removes Blocks On File Sharing InformationWeek
all 6 news articles

IPE.com

Hedge Funds Lost Record 18.3% on Misjudged Markets
Bloomberg - 2 hours ago
Firms such as Dwight Anderson’s Ospraie Management LLC and Jeffrey Gendell’s Tontine Associates LLC closed funds, while Paul Tudor Jones’s Tudor Investment ...
Hedge Funds Not Alone in Defending Short-Selling Secrecy Seeking Alpha
Picton Mahoney Announces Domestic Hedge Fund Offerings Open to New ... Canada NewsWire (press release)
Hedge Funds Raise the Gates, and Investors Pay New York Times Blogs
all 15 news articles

Paragon Wealth Management Offers Free Portfolio Reviews
MSNBC - 10 hours ago
PROVO, UT - Paragon Wealth Management is offering free portfolio reviews to investors to help them know where to allocate their portfolios in 2009. ...

Saratoga Electronic Solutions Inc. Announces Revocation of ...
FOXBusiness - 7 hours ago
... issued Management Cease Trade Order which prohibited trading by directors, officers and certain employees of Saratoga in the securities of Saratoga. ...

TVNZ

Gary Berntsen Thinks CIA Needs 'Leadership Not Management'
FOXNews - Jan 7, 2009
CIA COVERT OFFICER : Actually, we need leadership, not management at CIA. That person who's going to be in charge of CIA is in charge of our fight, ...
Video: Analyst Weighs in on Obama's CIA Pick AssociatedPress
Obama's intel picks short on direct experience The Associated Press
Obama Is Under Fire Over Panetta Selection Washington Post
GovExec.com - Wall Street Journal
all 2,474 news articles

Xinhua

Microsoft Touts Power Management in Windows 7
ENT News - 1 hour ago
Improved power management got briefly mentioned among the expected benefits of Windows 7 on Wednesday at the Consumer Electronics Show. ...
Hacking Windows 7 beta problems Computerworld
LanSchool v7.2 Classroom Management Software Now Supports Both ... SYS-CON Media
Windows Live Essentials released Neowin
VNUNet.com - Softpedia
all 1,248 news articles

Babcock Lenders Favor Plans to Retain Management, Review Says
Bloomberg - 5 hours ago
9 (Bloomberg) -- Babcock & Brown Ltd.’s lenders favor plans that will keep management in place to oversee the sale of the company’s assets, the Australian ...

Resources