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What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues.

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Encouraging Contact
The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights.

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Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then..

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Your Ideal Client
A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale.

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Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.

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The Biggest Needle In The Haystack
Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google.

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Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create.

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7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness.

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What Your Customers Want
Your customers don't know what they want. And to assume otherwise is folly.

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Customers: The Key To Successful Marketing
How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service.

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Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside.

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Burnout
Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls.

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Market Planning -- Getting the Word Out
"There are those who get things done and those who think about getting things done." --Col.

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6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your MindsetThat's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark.

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The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.

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Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards.

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Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason.

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The Power of a Survey
How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes.

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Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this.

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Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

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