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How Can I Get Name Recognition?
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services.

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Wife's Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs.

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Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

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Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest.

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Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products.

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Are You Playing Checkers or Chess?
When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you..

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After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

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Trade Show Exhibit Booth - 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries.

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Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them.

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How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.

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Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company.

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Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition - how best they operate, what they lack and then how to capitalise on it!Study the Competition OfflineStart by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you're up against locally (and if applicable nationally).

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Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind.

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5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.

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Educating Your Customers
One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.

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If You Can't Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way.

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The Power Of A Story
If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

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A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's no scoring.

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Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail.

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Blowing Your Own Horn
Opportunity Assistance Business Resource Center http://www.opportunityassistance.

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