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Marketing Worksheet
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start:First, list each company's top executives, products, and services.

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Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.

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Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works.It's your job to train your clients how to pay you promptly.

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Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered.

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Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit.

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Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair.

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Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more.

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Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective.

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Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand.

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Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy.

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5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

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Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.

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Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer.

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Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night.

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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness".This meant that the cash flow would stop until the owner was able to return to work.

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Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not.

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Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site).

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A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

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When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly.

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Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from?Santa's message is short--joy.

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