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One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.

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Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization.

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Using Flyers In Your Business
If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas.

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The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools.

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Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do .

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Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket.

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Always Sell To New Eyes And New Ears
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them.

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Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working.

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If You Can't Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way.

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15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing.

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Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal.

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Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors.

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Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We just met.

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Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once.

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Growing Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.

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Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit.

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Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

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Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you pay for it..

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Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky.

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Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.

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