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Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.

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The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.

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Promotions That Build Profit
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients.

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To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners.The answer will usually depend upon the type of product or service offered and what the business is trying to achieve.

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Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask.

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Chamber Of Commerce Meetings
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses.

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Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk.

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New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time.

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The Future of Marketing Part 1
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more.

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Time for A Marketing Tune-up
If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with.

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Using Business Cards as Invitations
Business card size works well for invitations to special events.What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party.

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Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.

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Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the success of any new business - and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office.

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The M-Word (Marketing) Phase 2
Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message.

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Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.

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Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want.

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Writing Sales Letters That Sell
The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

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Networking Events - Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them.

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The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.

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Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in.

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