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Small Business Bonzai Marketing
Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community.

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Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door.

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Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.

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Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.

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Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S.

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Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable.

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Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.

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Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition.

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Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant da da dant dant da da.

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8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough.

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Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing.

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Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses.

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7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money.

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More Marketing Dope
Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.

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Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance.

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What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not.

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Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique knowingly, and some innocent folks who believe this is normal and have fallen into the trap.

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Happy Hunting!
Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling.

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Marketing Brain Trust
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.

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Small Business Marketing Tip - Putting the Customer First.
I am a great believer in the keeping to the basics - the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense.

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