B2B Marketing Tips
Business to business communications on the web are as stale as a piece of week old toast.
As a marketing director you want to give your company the biggest bang for it's marketing buck.
Here are five tips to help you do that:
1. Offer an Electronic newsletter
Electronic newsletters are easy to implement and even easier to maintain.
Through offering an electronic newsletter you give your company the ability to:
(A) stay in contact with current and new customers.
(B) offer industry related news to partners.
(C) offer company updates to staff and partners alike.
(D) identify what your prospects are most interested in.
These are only a few of the benefits an intelligent E-newsletter campaign can reap.
2. Increase useability by getting visitors and clients involved
Installing interactive guides, links, and other resources into the site gives the visitor a sense of purpose.
In short, they will be able to find what they want, how they want, and when they want easily.
This only increases the likelyhood they will be interested in doing business with the company.
3. Add contact forms
Remember when you read a brochure for a product or service your company could be interested in and they had a phone number listed?
Those days are rapidly disappearing and they are being replaced by interactive forms on the web in which decision makers can take 5 minutes, feel out a form, and go back to their daily duties.
Instead of placing a 1-800 number or your extension on the site install a simple form for prospective clients to fill out.
Let's not forget current customers either. Take a moment and put a feedback form on the site and discover exactly what issues business clients are interested in.
4. Make the literature easier to read
Or the scanbility factor as it's commonly referred to by web professionals.
Scanibility is the ease in which a reader can get to the heart of the message without having to read every single word on the page.
Make it easier to read the company literature by breaking it up with header's, bullets, checklists, and speed up the time it takes for clients to get the information.
After all, they are as busy as you are and the last thing they need is to spend 30 minutes trying to decipher the message on the web site.
5. Online Demostrations
Now, more than ever it's easy to install interactive online demonstrations of products and services.
A screen shot of a crew installing the companies lights or videos sharing the benefits of the new computer filing system are becoming quite easy and affordable to make available for visitors to the company website.
In summary
Savvy marketing directors are learning the benefits of turning the stale static website into a living, breathing, force for their companies.
These five tips will help the company become more effecient in the art of web-based marketing communications and increase potential and current clients interest in doing business with them.
Jason Mann is a business owner and freelance writer who specializes in writing web-based communications for companies around the world. If you would like to contact Mr. Mann you can do so by visiting: http://www.majorprofitmargins.info
Latest News
Bonnie Becker Joins InnoCentive as Vice President of Marketing MarketWatch - She was responsible for overall profit delivery, strategic positioning, long term vision, and marketing execution for these product lines. ... |
Ifbyphone Names Industry Veteran Todd Curry Vice President of ... MarketWatch - Curry was previously the co-founder and president of e-marketing consultancy Ascenda Partners, LLC. Ifbyphone founder and CEO Irv Shapiro said: "Since Todd ... |
 International Business Times | Convio Names Sara Spivey Chief Marketing Officer MarketWatch - "Sara is a proven leader with a track record of success in brand development, creative product marketing and strategic business development," said Gene ... Fred Waugh Assumes Role as Vice President, Alliances at Convio |
Bales Worldwide Boosts Sales by Five Percent using Neolane Cross ... MarketWatch - Enterprise marketing software provider Neolane today revealed that its customer Bales Worldwide, a tour operator, has increased sales by some five percent ... Cross-Channel Marketing Arrives: Aberdeen Group Defines the Next ... |
mDialog Welcomes Paul Vogelzang as Chief Marketing Officer MarketWatch - Paul Vogelzang, a web 2.0 marketer and digital influencer, has joined mDialog as chief marketing officer. -- mDialog is a company committed to delivering ... |
Head of PlayStation Marketing to Share How Sony Changed the Game ... MarketWatch - Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation ... |
Veteran Retail Executive Joins Whole Bakers as President, Sales ... MarketWatch - McAuliff is a well known and successful retail, sports and entertainment marketing executive. For the past 20 years, McAuliff has generated millions in ... |
AOTMP Appoints Kari Kostecka as Vice President of Marketing MarketWatch - INDIANAPOLIS, Dec 02, 2008 (BUSINESS WIRE) -- AOTMP has announced the recent addition of Kari Kostecka to the management team as Vice President of Marketing ... |
Awareness, Inc. and Customer Sg2 Recognized for Social Media ... MarketWatch - The Sg2 Community, which is powered by Awareness' on-demand Social Media Marketing Platform, is an ideal mix of an open and interactive Web 2.0 community. ... |
Learn about the Mobile Advertising and Marketing, Second Edition MarketWatch - Mobile Advertising and Marketing is an extensive report analysing the rise of mobile advertising on the global market. This strategic research report from ... Learn about the US Cosmeceuticals Market Key Challenges and Issues Facing the Smoking Cessation: World Markets High Growth Forecasted for the Pharmaceutical Markets in the ... |
Resources
-
Sorry Currently Unavailable