Related Articles

Attracting Clients With Ease
Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them.

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Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.

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How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to.

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Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.

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The Testimonial Writing Machine
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore.

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Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles.

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Loyalty Cards - Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing - attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component - the loyalty card - has been added by many retail outlets.

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The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1.

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Are You Losing Business?
As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow up with your clients.

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The M-Word
It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice.

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Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.

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People Do Business with People They Like
People do business with people they know and like! In my networking classes I have been saying this for six years.  Can't say I was the originator of it, yet it appears people are catching on.

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Notable News - Its Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it.

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Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles.

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Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages.

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The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.

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Census Data Mapping for Small Business
When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years.

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Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.

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How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level:? Is your firm's mission perfectly aligned with your market?? Do your marketing efforts create exactly the relationship your customers most want and need?? Are your services well packaged, presented with a What's In It For Me? punch, and priced at various levels?? Do you know exactly where and how to promote your firm's services?? Does your marketing system routinely and predictably create the kinds of new customers your business requires?What happens next in many successful firms, however, is not good news. Instead of sticking with what's created success in the first place, the focus shifts away from a marketing mindset.

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Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage.

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