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Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully.

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The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it.

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A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort.

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How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.

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Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this.

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8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong..

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Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself.

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Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups?If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.

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Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.

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How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a course of action* Identify your objectiveOnline surveys are conducted to find out the characteristics, behaviors, opinions, and knowledge of a particular population.

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Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write.

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10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National Association of Human Resources annual conference.

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Determining Visitor Types
The trade show floor is full of different types of people with different agendas.  Some people have specific goals for attending the show; others do not.

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Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation.

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Free Publicity for Restaurants
One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity.

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What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.

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Small Business Marketing Tip - Putting the Customer First.
I am a great believer in the keeping to the basics - the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense.

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Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.

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How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization.

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Trade Show Events - Do's and Don'ts
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.

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