Marketing Information
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous.
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.
Motivate Your Market Force
IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today.
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business.
There's one sure-fire way to uncover the problems to get your company back on track.
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time.
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your
products and services even before your customers
make a purchase.For example, let's say you're selling a computer with
a 15" monitor for $600.
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers.
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat.
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Latest News
SpectrumDNA, Inc. Taps Seth Levenson to Lead Product Marketing MarketWatch - Mr. Levenson will lead the strategic sales and product marketing activities for the company's properties and strengthen the strategic leadership team ... |
KENIC embarks on aggressive .ke marketing campaign NetworkWorld.com, MA - KENIC has formed a joint marketing team comprised of registrars and other technical experts that are interested in the growth of .ke, said Vincent Ngundi, ... |
Media Learner Inc. and Professional Marketing International ... PR Web (press release), WA - Media Learner, Inc. and Professional Marketing International (PMI) announced an agreement to form a strategic partnership, which will enable both companies ... |
 Seattle Post Intelligencer | Souvenir Sales as Obama Campaign Marketing Tactic? FOXNews - by Cristina Corbin Those looking to purchase souvenirs from the Democratic National Convention in Denver Thursday night may have needed to offer up more ... Video: Obama Accepts Nomination Before Crowd of 84,000 Obama acceptance speech: An eye witness report |
 ABC News | Search Marketing & The US Presidental Race: Case Study: Sarah Palin Search Engine Land, CT - After reading yesterday how savvy both US presidential campaigns seem to think they are about search marketing, I decided I'm going to take a closer look at ... Video: Moms React To Palin Selection 'Paparazzi-Proof' Condo: Pure Privacy or Marketing Ploy? Who is Sarah Palin? Here's a good profile |
Homestead Hills Welcomes New Healthcare Marketing Director PR.com (press release), NY - ... South Carolina developed by Senior Living Communities, is pleased to introduce Julie Senn as the new Director of Healthcare Marketing. ... |
 The Gazette (Montreal) | Politics mirroring business strategic internet marketing Business Feet, UK - Internet marketing strategies that have been used in business for some time are now being played out in the political arena, as the American presidential ... McCain gets net-savvy too McCain Seems To Have Obama Beat in One Arena Time has become biggest Obama foe |
Chamber members learn about marketing strategies South Carolina Now, South Carolina - Woods said bartering or trading services is good for networking, but added that the best marketing tip “is to put your business out there. ... |
Apple (AAPL) iPhone problems undermine AT&T (T) marketing BloggingStocks - The new Apple (NASDAQ:AAPL) 3G iPhone is becoming more popular for all the wrong reasons. It drops calls and has trouble connecting to some cell carrier's ... |
Oregon Woodland Co-op hosts free marketing seminar Hillsboro Argus - OregonLive.com, OR - FOREST GROVE - The Oregon Woodland Co-op will host a free marketing seminar for small woodland owners trying to manage their forestland under growing ... |
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