Are You Scaring Away Potential Customers?
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?
Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.
"I am amazed at how much "stuff" people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service." Says Dunn.
Consumers get distracted by long forms, especially ones that ask for to much information or are full of legal jargon or long technical terms. Keep your form, short and to the point. Keep the language easy to understand and in laymen terms.
Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started M.A.D. Collection Agency and ran is successfully for 7 years. She also owns and runs Credit & Collections.com an online community for credit and business professionals.
She has written 5 books in her Collecting Money Series She is currently writing a book for the Streetwise Series, part of the Adams Media Corporation. In addition to writing and marketing her books, Michelle moderates and runs Credit & Collections.com and was a member of The American Collectors Association for 9 years.
Latest News
Price still under negotiation as the Port moves forward with rail ... KCBY.com 11, OR - By Erica Rush COOS BAY, Ore. -The Port of Coos Bay agrees to purchase the rail line that runs from Coos Bay to Eugene but not without fighting for a lower ... |
KKR's Nuttall Resigns From Masonite Board Amid Debt Negotiation Bloomberg - Masonite is negotiating with a lender-group led by Scotia Capital for a reprieve of at least 30 days in exchange for higher interest payment and fees, ... |
 Reuters South Africa | PLO Promotes League Of Arab Nations Initiative To Israeli Public Evening Bulletin, PA - By David Bedein, Middle East Correspondent Jerusalem - On Thursday, the PLO Negotiation Department took the unusual move of sponsoring an advertisement from ... Yes to 'salam' Palestinian Authority Reaches Out to Israelis in Hebrew PNA to publish advertisement first time on Israeli media |
Negotiation, not rejection the real Coke thing Melbourne Herald Sun, Australia - To me, that adds up to looking very much like a 'negotiation' on a number of overlapping levels. It is in effect saying: here's the process to 'enhance' the ... |
Russia, China to resume negotiation on oil loans Alibaba News Channel, NEW YORK - 19, 2008 (China Knowledge) - The negotiation between Russia and China on providing loans for Russian energy companies will resume next week, ... |
Mineral lease negotiation: Devil lies in the details Fort Worth Business Press, TX - Moreover, mineral interest owners believe that they are becoming savvy at negotiating lease terms due to the abundance of information related to mineral ... |
 New York Times | Angelina Jolie’s Carefully Orchestrated Image New York Times, United States - In a separate 2006 negotiation with People, Ms. Jolie invited magazine editors — through her philanthropic adviser, Trevor Neilson — to bid on exclusive ... |
The Real Estate Corner Blanco County News, USA - By Waymond Lightfoot If you’ve ever bought and sold a house in the same month, you know the fine art of negotiation. If you haven’t, well, that’s probably a ... |
 New York Daily News | NY governor warns lawmakers about budget inaction Forbes, NY - David Paterson Monday night called legislative leaders to a public negotiation session after he said the Senate's Republican majority is playing a dangerous ... The difference is attitude Oppenheimer & Latimer Address Albany Budget Crisis Paterson petitions Senate to pass deficit plan |
Orion to Renew Operational Model of Pharmaceutical R&D ... PharmaLive.com (press release), PA - The statutory negotiations with the personnel representatives are therefore introduced in Finland. The purpose of the negotiations is to achieve a more ... |