Contextual Ad Networks
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.
Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.
According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.
From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.
There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue! Aren't these fun times that we're living in?
As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.
If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.
The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.
An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve.
It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.
The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business
Latest News
vyrl mkt Creates Vyrl Multiplier, a Turn-key Social Network ... MarketWatch - "We have finally evolved from all the previous marketing initiatives, and although Vyrl Multiplier is sophisticated and internally complex, the best aspect ... |
Medical Professor Launches New Network Marketing Blog 24-7PressRelease.com (press release) - The Truth and Nothing But The Truth - Network Marketing Turned Upside Down by Dr. Bob Clarke features unbiased, challenging posts on all aspects of network ... |
Beware of easy-money promises Seattle Post Intelligencer - The starting point should be a description of door-to-door sales organizations, better known as network marketing organizations. ... |
Sabre Travel Network, United Airlines Extend Distribution Agreement MarketWatch - ... and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, ... |
 MediaPost Publications | CW to dump Sunday night lineup that was outsourced to Media Rights ... Los Angeles Times, CA - The network says the studio's shows 'are simply not working.' Starting Nov. 30 it will replace the programs with theatrical movies and reruns of 'Jericho' ... CW Dumps MRC's Sunday Night Run |
 AFP | PCMag Network Goes All-Digital MarketWatch - Reaching more than seven million highly engaged technology buyers and influencers, PCMag Digital Network provides contextual marketing solutions that drive ... PC Mag Goes All Online All the Time PC Magazine to go all-digital, stop print publication PCMag folds print edition and moves online only |
An Ad Network in Times Square New York Times, United States - “We wouldn’t be doing it if we didn’t think it was a business-wise proposition and a marketing-wise proposition,” said Ms. Feil, who is also a vice ... |
Macy's and Ace Marketing & Promotions Inc. Partner to Make the ... MarketWatch - Because there is no network signal required, other than a detectable Bluetooth or Wi-fi device, the content is truly FREE to the consumer. ... |
Lazar mixes marketing savvy, financial expertise at Atheros Bizjournals.com, NC - “I kid him that I think he’s actually a marketing guy in an accountant’s body, “ Szilagyi said. “I don’t have to explain to Jack what’s going on because he ... |
FX lifts marketer to VP Variety, CA - By DANIEL FRANKEL Reiss will be responsible for media planning, vendor negotiations, online content distribution and oversight of the network's marketing ... |
Resources
-
PSP Downloads
PSP Games downloads for members download unlimited games for your PSP with a one time fee
-
Total Advertising Network
Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60%
-
People Who Network
Discover Network Marketing Secrets Professionals Use to Build Massive Downline Growth and Sales.
-
GoodLife Publishing
This training manual can assure your success with any mlm opportunity.
-
MLM-Network Marketing training that FINALLY tells ALL!
MLM Network Marketing training! Multilevel Marketing training HYPED on the Internet? SEE WHY OUR MULTI-LEVEL Marketing TRAINING IS RATED THE BEST!
-
ADSPLIT Network - FREE viral Marketing website
Adsplit offers a free viral Marketing website that generates thousands of visitors and money unlimited levels deep.
-
Home based business online - Network Marketing on the Internet - The ebook
Start your own home based business on the Internet. Put your hands in this invaluable resource. An ebook offering a step by step method to financial freedom. From a successfull Network Marketer.
-
Low Cost Online Advertising Sources For Your Home Business, MLM, or Sales Offer
Discover top low-cost online advertising sources and online Marketing techniques to drive targeted traffic to your site inexpensively. Excellent for home biz, work-at-home, business opportunities, mlm, Network Marketing, SOHO, or work-from-home biz.
-
Your Source for Internet Marketing and High Yield Investing
Our entire Network of Sites brings you news, tips, tools and strategies for making money online through Internet Marketing and High Yield Investment.