Are You Leveraging Your Business Network?
Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. Most large corporations focus purely on the bottom line and employees are the biggest expense.
And sadly, many workers become lax at maintaining their professional network when they've worked with a company a while. With mass layoff announcements screaming at us every day in the news, having a dead or outdated business network can extend the time it takes to find a new position. And what about new grads? Without a business network, what is their hope of finding that prized position?
It's common knowledge that many jobs are filled through word of mouth networking, yet most job seekers begin their hunt without a strong business network. Having a dead, outdated or non-existent business network can extend the time it takes to find a job. And if you're in business for yourself, your business network is your key to success.
Whether you're shy or outgoing, business networking must be part of your marketing arsenal. You'll be successful if you are prepared. Here are a few keys to success.
- Before you go to a networking meeting, be prepared with a goal. Who do you want to meet? Why are you there? Have a conversation icebreaker ready to get to know the right people.
- At a networking lunch, don't reserve every seat and act like a grump if someone unfamiliar wants to sit at your table. Welcome the opportunity that a stranger presents. They may be your next customer.
- Treat referrals like gold. Contact the referral within a day, if possible. Let the referrer know how things went.
- Online, your email creates the first impression just like your physical presence does at face-to-face meetings. Be the business professional that you are.
Connections are crucial for business success, but it's not so much who you know as who knows you. How did you find your last business connection? You probably asked a few friends who they used. That's how business networking works. Make sure your network is alive and well.
Denise O'Berry is a small business expert and author of 101 Nuggets to Power Up Your Schmooze-Ability. Find out more at http://www.deniseoberry.com/101tips/
Latest News
MeetingWave Files Geo-Location Social Networking Patent Application MarketWatch - MeetingWave.com, announced that it has filed a patent application entitled "Computer-Based Networking Service and Method and System for Performing the Same" ... |
 dBTechno | Facebook Migrates Social Networking With New Connect Platform NewsOXY, FL - By John Lester The new Facebook Connect platform will migrate to multiple social networking profiles into one. The new service is similar to Microsoft's ... Facebook Connect Expands, Aims To Shrinking The Web Facebook Connects to the Rest of the Web Networking News |
Experts Connection Offers Executives Tips to Maximize Professional ... MarketWatch - "Understanding how to harness social networking tools like LinkedIn and Facebook demonstrates the kind of new media savvy that discriminating companies are ... |
How to Use Social Networking Sites for Marketing and PR New York Times, United States - By AllBusiness.com Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing ... |
 eFluxMedia | Power.com: For Social Networking Power Users Washington Post, United States - They're calling what they do "social inter-networking" because it allows users to view and interact with all of their social networks at once. ... SMBs Get Social Networking Bridges from Power.com Power.com Offers One-Stop Shop for Social Networking Power.com to Become Social Networking Sites Aggregator |
Cisco introduces wireless CCIE pinnacle for aspiring networking gurus Search Networking - Cisco's less advanced wireless certifications, the CCNA and CCNP, have certified networking pros to support and troubleshoot wireless networks, ... |
FindMyAudition.com Proves It's Not What You Know, But Who MarketWatch - "Through FMA's unique networking events, we're providing qualified participants with first-hand insight on how to get their big break. ... |
Fibre Channel Switch Market Propelled by New Products, According ... MarketWatch - As the trusted source for market information about the networking and telecommunications industries, Dell'Oro Group provides in-depth, objective research ... |
ADVA OPTICAL NETWORKING LEADS WITH QUALIFICATION FOR NEW VERSION ... FOXBusiness - ADVA Optical Networking successfully completed interoperability testing and qualification of its FSP 3000 platform for a new version of IBM's mainframe ... |
Elite social networking site Total Prestige to raise $1M VentureBeat, CA - Total Prestige, another social network that aims to cater to elite users, plans to raise $1 million from angel investor Frank DeRose. ... |
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